If you have a disorderly mess of banners and multiple text ads on your site, unless it is a particular site of resources such as a recommended links section, link exchange or a topic related portal, etc. then you are tends to confuse your visitor.

Your visitor came there for an exact reason, and if they get there and are presented with a confusing mess, you can bet they will not attach around.

You have to guide the customer into what you have to offer them and why or how it will benefit them and then how they can get it. They will not take the time to discover all this out for themselves. Especially if it means weeding through a group of unrelated links.

Once your web site visitor recognize exactly what it is you have to offer, why they need it and how they can get it. then you have just raise your chances ten fold of making the sale.