On-page ranking factors:

When giving your websites your titles, you must include only your most important keywords. The title should also be as short as possible. Do not include words to separate your titles

Good content

All search engines support their search result on the contents you have on your WebPages, how they share to the keywords you desire to optimize your websites. It is best if you write your own website contents to prevent copyright violation. Search engine spiders similar to Googlebot also find out your ranking based on the keywords density on your websites.

Header tags

The Header tags of your websites should consist of main keywords, and Header 2 tags should consist of secondary keywords.

Bolding and Italicizing

You can bold/italicize your keywords all over your contents, as search engines to position greater weight on bold/italic words.

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