Link Bomb In Search Engine

A Link bomb (also referred to as a ‘Google bomb‘) is Internet slang for a certain sort of attempt to persuade the ranking of a particular page in results shown by the Google search engine, frequently with amusing or political intention. Because of the method that Google’s algorithm functions, a page will be ranked high if the sites that has link to that page utilize consistent anchor text. A Google bomb is formed if numerous sites link to the page in this way. Link bomb is used both as a verb as well as a noun. Google bombing is closely associated to spamdexing, the practice of intentionally modifies HTML pages to enhance the chance of their being positioned close to the beginning of search engine outcomes, or else to influence the class to which the page is allotted in a deceptive or deceitful manner.

The phrase Google washing was coined in 2003 to illustrate the use of media manipulation to alter the acuity of a term, or push out rivalry from search engine results pages (SERPs).

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