Doing regular usability testing with your website visitors is a best practice in managing your agency’s website. In a typical approach, users one at a time or two working together use your website to perform tasks, while one or more people watch, listen, and take notes.

Usability testing allows you to measure of the quality of a user’s experience when they interact with your website. It’s one of the best ways to find out what is or isn’t working on your site.

Millions of Web sites offer users information, goods, services, and entertainment. But many of these sites are difficult to use, don’t work properly, and ultimately don’t attract or keep users. By following a usability engineering process, user’s abilities to find information and satisfaction with Web sites improve significantly.