Online surveys are structured interviews with users, where you display a list of questions online and record user’s responses.

When you conduct an online survey, you have an opportunity to learn many types of information about who the users of your site are, how they use your site, and their opinions about your site. Some information you may want to consider collecting includes:

• Who are the users of your site?
• What do users want to do on your site?
• What information are users looking for?
• Were users able to find the information they were looking for?
• How satisfied are users with your site?
• What experiences have users had with your site or similar sites?
• What do users like best about your site?
• What do users like least about your site?
• What frustrations or issues have users had with your site?
• Do users have any ideas or suggestions for improvements?

Surveys can also be used to allow users to rate or rank the features on your site or provide ideas for future improvements.