How to build your backlinks count

The whole idea of link exchange research and came up with a 3-step process that involves an analysis of 3 pages of the web site we need to exchange links with. The 3 pages are:

• the home
• the directory page: this is the page that contains a list of categories that the site has put together in a bid to arrange its link exchanges.
• the backlink page: this is the page that will contain our backlink.

One way is to obtain the Google toolbar and visit the web site to see its PR. Another way is to use one of the many web sites on the Internet that enables us to find the PR of any web site. And still another way is to appear for software that will tell you the PR of any web site.

Although you will commonly need to look at these 4 things together in a sort of table in order to decide whether the target site passes the first step or not, there are definite results that would cause me to decide straight away not to exchange links with a site:

• if the PR of the site is zero,
• if the site is not scheduled in the Google index,
• if the site does not have any pages indexed by Google.

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