Archive for September, 2008
How to get linked without even trying?
These are the types of things you require to think about when it comes to the link popularity of your site. How can you create your site so good that others will be only too eager to link to it, without you even having to inquire for it? If you can figure that out, you won’t have to worry about link popularity still again!
How does personalization help SEO?
Google is stepping into personalized search results. The growth of personalized search should have an impact on search marketers.
According to Danny Sullivan, anyone who signs-up for any Google service using a Google Account (such as Gmail, AdSense, Google Analytics among others) will automatically be enrolled into three additional Google products:
Search History
Personalized Search
Personalized Homepage
Personalized search has been enabled for all accounts, new and old alike. All accounts also automatically get home pages generated based on account information.
Personalization benefits users as their searches can be relevant. This can benefit site owners also because they have excellent content which will be weighted more favorably. Apart form good content, web pages need good title and meta tags play an important role, because these are displayed on the search results page, through which human users will judge whether to visit that particular site or not.
You can also gain by getting yourself on the Google personalized homepage of many search users. One way to make users visit your site is to have a Google gadget, add to Google button, Google bookmark button so that more users can visit your site. The more a user relies on your site, the better ranking your site will receive.
In-depth competitor intelligence can reveal which sites ae competitive strong or weak compared to the client’s site, regardless of that the respective ranking numbers would show with rank checking. In- depth competitor intelligence will tell SEO practitioners how to prioritize the SEO factors revealing semantic relationships between client’s content, the competitor’s content, and he semantic nuances of a keyword phrase related to search personalization of user results. Search will change dramatically once personalization is widely adopted.
Managing and Categorizing Content
Organize content based on audience needs
- Have a good homepage
- Use common content, terminology, and placement
- Use consistent navigation
- Don’t duplicate existing content
- Manage links
- Apply metadata
- Avoid putting employee information on your public website
SEO – Planning And Strategy
You already know the reason for your site; the only thing left to do is figure out what keywords you’ll need to get the traffic you desire. The use of “SEO Tools” such as keyword analyzers and rank analyzers, which can be found online, will be of great use to you in building your site. These tools will ensure a correctly optimized website for all search engines.
Each search engine is different; some require a certain amount of “link backs” or clicks to your website from other sites to rank high, while others need targeted keywords. The most used search engine by far is Google, and if you want to rank high in Google, you’ll need “link backs” from known sites.
Unfortunately, it can be hard to obtain the “link backs” you need, though the cheapest and easiest method is to create targeted content unique to your website. Larger websites will have a reason to link to your website if you give them one; creating content relevant to your site is the best way. After you finish creating the site of your dreams and have packed it full of the content and keywords you want the next step is to submit your site to search engines.
Before you submit your website directory to a search engine, you’ll want to make sure you have quality material focused on the keywords you’re targeting. You’ll want to create “Metatag data/descriptions” for each of your web pages, giving the search engines into what your site is about. There are tools you can use to accomplish this and make things much easier for yourself.
So you’ve created the site, built the content and submitted it; so now what? Well, let’s make sure you’ve done the job correctly before quitting. You looked over the available SEO Tools to maximize keyword usage correctly. You’ve built the right content to increase “link backs” from well-known websites. Relevant Meta Tag Descriptions are in place on all web pages you wish to index, and you’ve submitted your site to be crawled by the biggest search engines.
Why is Link Popularity so important?
Link Popularity – The Ugly, The Bad and The Good
Link popularity is a gauge of the quality as well as quantity of web sites which link to your site. The hypothesis is that great sites will attract lots of links whereas poor sites won’t. But, you notice that word “quality”, true? Yep, the search engines would think the quality of your links, not just how several you have. So, just as you have tweaked your keyword density and Meta tags, you need to be certain your links also exemplify the relevancy of your site.
So what are those darned search engine spider looks for?
The GOOD (Improve link popularity):
1. In coming links from quality web sites associated to the topic of your site
2. Links from main directories
The BAD (most likely unnoticed by search engines):
1. In coming links from zilch pages, or other less quality sites
2. In coming links from web sites with topic not related to your site’s topic
The UGLY (most likely to damage your link popularity):
1. Links from web sites that are nothing but a link or banner “farm”
2. Links to your web site that are buried in a long list of links on unrelated sites
By the method, the search engines look at the links OUT of your web site, too. As much as probable, out-going links must provide your visitor by an additional valuable basis of information linked to your website’s topic.
Do your greatest to avoid the enticement to put in your website URL to any site that would have you, or to swap a link with anyone who asks. And, be very cautious on using software to build a “links page”. If these sites have low quality and/or immaterial to the topic of your website, exchange of links with them can actually injure your link popularity.
So, what’s the best method to get good quality links?
Your first strategy is to fill your site with high quality content. No one needs to link to a site with deprived content. And you are more likely to obtain links with no even having to ask! Second, get scheduled in the main directories. Third, look for out quality sites with topics associated to yours and demand that they link to you site, or if they will swap a link with you.
The search for links can be dreary, but it is definitely value the time as well as effort. Luckily for all of us, there is a fresh free service that will radically cut that effort and time.
Even if you are not involved in increase of your search engine ranking, being listed on other pertinent sites is still a fine idea. These kinds of links will sometimes carry you a lot of traffic all on their own!
Link Bait Hooks
Resource Hook
- A comprehensive list of blogs in your niche – link out, and links will come in, i promise.
- A practical/useful or even fun tool related to your niche
- A How To based on your niche
- A compilation of news stories on a theme. Sprinkle a little analysis in there, and you’re good to go.
News Hook
- A genuine Scoop. Get to the news first
- A compilation of news, as above, its a resource aswell as a news hook.
- Expose a story for a fraud, or to be flawed. You really have to know your subject to do that, but links flow like water if you can debunk a popular meme
Contrary Hook
- Be the only one in your niche to find something to not like about a story, or like about a story/product.
- On the same theme, post “Why
is WRONG about…”
Attack Hook
This works much the same as the contrary hook, you just get to be much, much ruder. It’s a tough one, because just posting about such a thing could land me in hot water. But then im not here to play nice, i’m here to talk about gaining traffic, and whilst an attack hook is 99/100 NOT the way to go, sometimes it’s absolutely killer, and can gain you credibility and reputation overnight.
Really though, careful with that one. It can just as easily go the wrong way.
Humor Hook
These kinds of hooks are just too easy.
- Search flickr, or photoshop a bizzare pic of your subject
- Post “10 thing i hate about…”
- Post “You know you’re a
when…”
Funny thing is, those things always get links, it’s like people never seem to tire of them.
What is a quality link popularity?
Art Of Link Baits
In order to bait a link, you need a hook. Hooks come in variety of flavors, some of the more popular would include:
- News hook
- Contrary Hook
- Attack Hook
- Resource Hook
- Humour Hook
There are others, but you see the point. There are two main types of hook in there, the nice hook, and the nasty hook. I’d say in most cases you can get away with a contrarian viewpoint, but not an attack. No one likes an arsehole, so there’s no real benefit, as sure you may get a ton of links from outraged blog peers, but they’ll likely ignore anything else you write.
Saying that though, it’s a judgement call. I’ve often slammed someone on a blog, but you need to be able to judge it very well. Go just a little too far, and you’ll do more harm than good.
Steps for building link bait
Link Bait is a technique used to create links by creating content that appeals to social networks and blogger’s.
The purpose of building link bait is to develop incoming links to your website. Certain thing that may confuse you is how links to internal pages on your site helps you rank highly.
Here are the steps for building link bait:
1. Just find out what appeals to others so that they can link to you.
2. Write a great article on a subject which people are interested in reading.
3. If you are not sure as to how your new link bait will be received, test it. When you want to test your article as to whether people are interested in reading your article, try to visit a few forms and post the link to it and see what the reaction is. Just see as to how they’re going to be received by your site visitors and site owners you are hoping will link to it.
4. It is time to link the content inside your site. If you feel your clients will enjoy it, add it to the navigation.
5. There are various ways through which you can promote your link. Promotion can be done through your site like building large buttons on the homepage, navigation or other prominent spots. Try to add in any industry newsletter.
6. Now the time is to watch your stats and back link counts to monitor the success. If there is heavy traffic or backlinks you may just want to do the same thing again. But if the results are not satisfactory then just consider how well you have performed the five steps above, how they might be adjusted, and what else you can do.
A successful site will continue to develop greater and greater numbers of incoming links through a variety of methods.