How does personalization help SEO?

Google is stepping into personalized search results. The growth of personalized search should have an impact on search marketers.

According to Danny Sullivan, anyone who signs-up for any Google service using a Google Account (such as Gmail, AdSense, Google Analytics among others) will automatically be enrolled into three additional Google products:

Search History
Personalized Search
Personalized Homepage

Personalized search has been enabled for all accounts, new and old alike. All accounts also automatically get home pages generated based on account information.

Personalization benefits users as their searches can be relevant. This can benefit site owners also because they have excellent content which will be weighted more favorably. Apart form good content, web pages need good title and meta tags play an important role, because these are displayed on the search results page, through which human users will judge whether to visit that particular site or not.

You can also gain by getting yourself on the Google personalized homepage of many search users. One way to make users visit your site is to have a Google gadget, add to Google button, Google bookmark button so that more users can visit your site. The more a user relies on your site, the better ranking your site will receive.

In-depth competitor intelligence can reveal which sites ae competitive strong or weak compared to the client’s site, regardless of that the respective ranking numbers would show with rank checking. In- depth competitor intelligence will tell SEO practitioners how to prioritize the SEO factors revealing semantic relationships between client’s content, the competitor’s content, and he semantic nuances of a keyword phrase related to search personalization of user results. Search will change dramatically once personalization is widely adopted.

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