Automated On-line Survey Methods

Evaluation of Web content effectiveness is difficult this is a given. And conducting surveys and interviews is time consuming and often costly. However there are other means to perform Level 2 evaluations (Evaluation Learning). In this module the focus is on the use of a type of statistic called Web metrics and novel ways to analyze them.

After completing this, you will be able to:

• Describe the difference between basic and advanced Web metrics.
• Explain why Web metrics are limited in what they can reveal.
• Discuss how Web log data can be re-conceptualized as a survey sample of Web visitors and why this is useful.
• Define the Maslow Hierarchy of Human Needs.
• Relate the Maslow Hierarchy to Kirkpatrick’s Four Levels of Evaluation.
• Explain how Maslow’s Hierarchy can be used to examine a user’s experience with your Web site.
• List the five “Traffic” indicators suggested by Darren Peacock and explain their significance.

For more news: http://www.csc.noaa.gov/wcde/module07/07.htm

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