Characteristics are included in a Persona
- A name and picture.
- Demographics (age, education, ethnicity, family status).
- Job title and major responsibilities.
- Goals and tasks in relation to your site.
- Environment (physical, social, technological).
- A quote that sums up what matters most to the persona with relevance for your site.
How do we select a name and photo?
You make up the persona’s name. Select one that resonates with the team as representing that user group. Be relevant and serious; humor usually is not appropriate here.
For a picture, you can buy or license stock photography, although a more casual photo often resonates more with development teams. Don’t make it a picture of someone the team knows. Make sure you have permission for the photo that you use. You can tell that you have a good picture if the team sees it and says “Oh, yes, that would be Jim, the Press Guy” or “Oh, yes, that’s just what I see when I think of Rebecca, the Program Officer.”
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