The history of linking might seem a tad tedious at first, but it is actually critical to understanding how to get top rankings for your site on the major search engines.

In the early days of the internet, the idea of using search engines to find things wasn’t even a shine in a programmer’s eye. Nobody really thought about it because the web was just a group of chat sites and news groups where programmers and researchers were yacking about different things. My, how things has been changed!

As the web evolved, the idea of linking gained more credibility. Using basic html language, it became general practice to put links to other sites you found interest on your own site. Although it has been dressed up to look better these days, this is essentially still how we get around the web – link to link to link.