How External Linking Affects PageRank

External linking have the strongest role in determining a websites PR, but it is also the factor over which you have the least control. To understand the link building campaigns can be a slow and tedious process. You could request, beg, and flatter a site owner to link to you, but they may not respond in an appropriate way, if at all, and will probably request a reciprocal link, which confers very less link juice to you than a one-way inbound link.

It’s not within the range of this article to talk about the link-building strategies, but to know how the external links pass Page Rank to your site.

The correct algorithmic calculation that Google employs will never be divulged, but if merely speaking, Google confer PR to you based on its evaluation of the PRs of the linking sites and their relevance to your web page. Spammy and irrelevant links can negatively impact your PR.

Suppose if the sites that are linking to you all mention “Organic, fair-trade chocolate” and they have above 6 PRs, and your page also talks about “Organic, fair-trade chocolate”, your PR will likely be close to 6 as well. Do not make the mistake of randomly sending the inbound links to your homepage or top level page of a section – the max PR that you will reflect the cumulative PRs of the sites that point to you, is adjusted based on their importance to your homepage.

If you are having an e-commerce site that specialize in fair trade products from all around the world. Here the theme of your homepage is “fair trade products”, but one of your category is “fair trade crafts”, and your subcategories are “jewelry”, “houseware”, and “stationery”. Spot out high PR sites and pages for “fair trade products” and plead for links from them to your homepage. After that do the same for your “houseware” page, and last for each sub-category below that.

No comments yet.

Leave a comment