How important is Google PageRank?

Don’t try to obsess over your Google PageRank – it is just one of the factors in the collective algorithm that Google uses to put up SERPs. Though having lots of relevant, inbound high PageRank links is a fine thing, high PR does not guarantee high placement in SERPs.

Bear in mind that Google will calculate your PR based on the page criteria and the title tag of the linking page. Google can penalize if it detects a large number of irrelevant links in a site. How effective is Google in determining link relevance is a subject of discuss among SEOs. However, building related links is a good rule of thumb so as to follow if you want to boost your site’s PR.

No comments yet.

Leave a comment