To search positioning in the search engines, one way links works efficiently. But they work effectively today, but not in future. One important fact to be accepted in search engines is that nobody is well expertise in the field. The webmaster is working hardly by making research, test and implementing things into practice to compete with other websites. In search engine optimization techniques, new rules are initiated for one way linking.

Be practical. Optimize as per the site requirement and most of the search engines like Google consider high quality link. More webmasters establishes vital relationship with others to build constant link exchange.

Most of the webmaster considers that website should be submitted to high page rank site. By concentrating on high page rank site, other link building may be missed. It is important to look for lower page rank high quality sites. The benefit we derived is that this webmasters are open to establish good partnership.

The other rule is that website age. The age of the site initiates potential or worthy link. So, consider the site age factor and submit links. One of the most important factors to be considered is create good interactive relationship with other partner. This enables to create good link building among the webmasters.