Link Building: Natural Linking Behavior
Deep Linking Google will provide more weight to a site with 500 links all pointing to dissimilar pages on a site than it will a site with 750 links all pointing to the homepage.
Varying Anchor Text Many webmasters consider that the more keyword rich anchor text links to the target page the improved. As discussed, when sites acquire links naturally they have little control over where the external site links to. This is the same for the anchor text of usual links i.e. the webmaster has little manage of the anchor text of inbound links.
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