Measuring Link Popularity

The best way to discover how people are finding your web site is to examine your site’s activity logs, a topic which is covered in depth on the Keywords Used to Find Your Web Site page obtainable to Search Engine Watch members.

Those not capable to analyze their logs can use search engines to path down referral links. In exacting, this method gives you an idea of how “popular” a search engine believes your site to be. That’s important because all main search engines consider a site’s link popularity in their ranking algorithm.

The information below describes how link popularity is deliberate at popular crawler-based search engines.

Be conscious that “popularity” is only one part of the link analysis systems that search engines such as Google use to rank web pages. The excellence and context of links is also taken into account, quite than sheer numbers.

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