The first step is to find out your online competitors. Just take a few of your top keyword phrases and go through them into Google. The sites that appear above you in the results are you online competitors.

Now you have a clear idea of your competitor’s strength. It is only an indication as these are not complete numbers. Nevertheless they can provide some very helpful information.

Click on any of the underlined numbers in the results and you will be taken to a list of links from that scrupulous search engine. Take the first 50 or 100 as a sample.

The following are the six critical secrets from competitive analysis which we have consider for the sites.

Find potential link opportunities

Assess how difficult they will be to beat

Uncover artificial linking strategies

Identify business relationships

Explore competitor’s public relations activity

Think how your competitor got the link