Steps for link exchanges

• Create a Links page on your site, where you can put links to all the sites that link to you. Make sure to provide clear instructions on how to link to you, including the correct HTML code you want your link partners to use.
• Download the Google toolbar which is an addition to your Internet Explorer browser that will display the Page Rank of every page you visit. Page Rank is Google’s way of telling you if a page is important and is ranking well. If a page is related to the topic of your site and has a high Page Rank, you definitely want them to link to your site.
• Go to all the major search engines and search for your target keywords.
• Write to webmasters of the selected sites and ask them for a link exchange.
• Maintain a spreadsheet where you can write down the name of each target site, their webmaster’s email address, their URL, the URL of their links page, the date you first contacted them, and the date when they finally placed the link to your site. If you don’t see your link after a couple of weeks, then send them reminder.

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