A top task is any action that

1. A large number of people need to complete online
2. Is essential for people to accomplish quickly and easily

Importance of Top Task

• People come to your website with a specific task in mind. If your website doesn’t help them complete that task, they’ll leave.
• Identify the mission the purpose of your website, to help you clarify the No1 top task your website should help people accomplish.
• Don’t yet have a mission statement for your website? Now is a great time to write one!