Analyst: Yahoo’s Panama project moves up faster
Yahoo’s new ad platform, dubbed Panama, looks like making good progress, according to a report by UBS analyst Benjamin Schachter.
In a research note, Schachter said “Yahoo is rapidly ramping up efforts to migrate advertisers to the new user line (campaign management application). Contacts point out that over the next coming weeks more and more advertisers would migrate. There is even a Website to let advertisers to request an early migration. However, as predictable, the complete migration is still not planned and is to be complete until early ’07.”
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