Planning for the SEO future

Planning for the future: How to move with Google updates in the search algorithm

Google used to change the search algorithm periodically with some major updates. Penguin 4.0 and possum are the updates which are popular among the SEO marketers. Each time when there is an update in the search algorithm, SEO marketers should keep three important things in mind. They are:

  1. Don’t be afraid, be strong
  2. Take your own time
  3. Read the necessary sources and act accordingly.

When there is an update in the algorithm follow these practices to move on with it:

  • React when it is necessary

Google algorithm update is important part in the SEO world, where it is not necessary for you to react for small updates in the search algorithm. Sometimes these updates may be impossible for the small business men. It is important to follow the updates as well as on top sites. Keeping eye on the Google search algorithm updates will make you to be in top of the rankings and helps you in the digital marketing.

Many business men used to react for all the small updates thinking it would make an impact on them. But the idea is knowing what is more important and how it would help them to grow higher in the search engine rankings.

  • Algorithm updates aren’t everything

Algorithm updates are not the end for the SEO Company and for their websites. The important thing is to check whether you have used all your possibilities to become top in the SERP rankings. Some possibility are check whether you have changed the style of writing content in the site and also check whether there is a problem in loading the site for mobile phones with your new content, look whether it takes more time to load the site. If you follow these basic ideas and perform accordingly, algorithm updates are not going to affect you in the rankings. Make sure that you don’t become a victim for the company failure by considering these updates.

How to track the algorithm updates

Here there are some sites which help you to know about the updates instantly.



MOZCAST will help you to know the exact climate of Google algorithm updates. It is described through a stormy day. This is great because marketers can check information daily in a general sense. When you see stormy day on this site you should keep an eye on Google blog.


MOZPRO consist of dates and information about the changes in the Google algorithm. MOZPRO has an entire page to represent the Google updates. It is important to read the sources where MOZPRO has done a great job in collecting this information’s for us.

SEO book:

If you’re looking for the history of Google algorithm updates (from 2013) then SEO book will give you the details about the updates. They have highlighted all the major updates in Google. The best thing about the book is they have given explanation for all the updates.

There are many tools to monitor the algorithm updates, but the idea is to understand the major changes in the algorithm and change your strategy of SEO.


Friday, January 6th, 2017 Uncategorized No Comments

SEO preparation 2017

SEO preparation in 2017

Search engine optimization is developing faster equal to the speed of light. The upcoming year is the time for digital marketing.

The SEO has developed a lot over the past 10 months. The trends of SEO in 2016 will continue in 2017 and will grow high in the upcoming years. The algorithm of Google is updated constantly which will be a challenge for the business owners. Many other new trends are going to be followed in 2017.

User optimization:

As you all know keywords are very important in the search engines for the user indent. Typing simple words will result in simple results. Nowadays consumer exactly wants to get the results for the queries or phrases entered in the search engines. They started entering full query, which gives data more effectively for them. At the same time search engines are developing more to produce the results accurately.

In the upcoming year companies will optimize digital content rather than the specific keywords. If this method comes into practice, it will be critical to investigate, optimize and adjust with the present SEO strategy.

Mobile growth:

Growth of mobile phones had reshaped SEO for the past few years. Mobile surfing is growing and doesn’t show any sign of slowing down in future. Traffic distribution moves from computer to mobile phones. Most of the websites are viewed through mobile phones. It is proved that mobile searches had crossed more number of searches than desktop.

Mobile optimization is an important strategy in SEO. The growth of mobile will prove mobile optimization to be mandatory in 2017. Most of them are good in optimizing desktop but make sure that you optimize for mobile as you do for desktop.

Voice search:

Voice search has become the fast growing search options. It is hand’s free method where we need not type anything. Since voice searches are spoken by the people make sure that the search engine understands it and produce the results.

With the development of voice search SEO marketers will closely look for the innovation in voice and have to think beyond the queries with keywords.

This year 2017 will be a challenging year for the SEO marketers. Users are looking for the results with the content they look for. It is very important for the SEO marketers to be updated daily and follow the upcoming trends.

Tuesday, January 3rd, 2017 Uncategorized No Comments
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