SEO

Beginner SEO guide from beginner

How to see a beginner SEO guide in beginner point of view.

Written by a fresher who joined our company recently.

SEARCH ENGINE OPTIMIZATION (SEO)

It is a strategy of making most number of visitors to a particular website to obtain the high rank among all other websites looked through any search engine like Google, yahoo etc. This method can boost up a particular company or firm with high profits in their income. It also helps the company to become more popular among the midst of the people.

Search engine optimization can be classified into two types. They are:

  1. White Hat SEO
  2. Black Hat SEO
  3. Gray Hat SEO

White Hat SEO:

This is a type where the latest techniques and methods are used by the optimization to improve the ranking of their website in the search engine. In white hat SEO we can expect a stable and progressive growth in the search engine rankings.

Black Hat SEO:

This type of optimization is used to find the weakness in the algorithm of a particular website and rectifies it to obtain higher ranking in the search engines. Black hat SEO is quick in progress and unpredictable in nature.

Gray Hat SEO:

Gray Hat SEO is a combination of both white hat SEO and black hat SEO. This method is a transformation of white hat SEO to black hat SEO and the vice versa. This method is used due to the pressure from the company or to produce better results. This cannot be used all the time. It can be used only to some extent.

Two kinds of SEO:

  • On-page SEO

On-page SEO is based on the content in the website. It is clear that how well you produce the website will make the company familiar among the people and improves the ranking quickly in the search engine when they search through keywords.

Elements of on-page SEO:

  1. Title of the page
  2. Description about the page
  3. Text headings
  4. Structure of URL
  5. Use less images
  • Off-page SEO:

Among the 100% ranking of a website 75% comes through off-page SEO only. It is totally based on your authority among the internet. To get authority you should create an inbound link in your site. The inbound link should be used by other websites that links your websites. Links from authoritative websites helps you to grow faster in the search engine rankings.

SEO in building business:

Before designing a site one should know about the company and the objectives of the company very well, only then he can succeed in his work. If the person is not sure about the company and still designs it very well they are losing the critical element of the successful business. To be successful you should follow the SEO strategies by choosing the right keywords and writing the good content about the company.

SEO tools:

Keyword analysis tool:

Keyword is an important in the SEO. Keywords should be analyzed and used by the SEO. Keywords are the thing which shows results as soon as a person searches in the search engines.

Ranking tool:

It is important to know about your rankings in the search engines. It shows which of your marketing strategy is working well and helps you to focus more on the particular strategy.

Effective content tool:

Content of the website is very much important to attract the people and for the growth of the website in search engine rankings. The content should be updated at least once in two days for the better results.

 

 

 

Tuesday, January 3rd, 2017 search engine, SEO No Comments

Google India Publishers Meet 2016 – Bengaluru !

Google provides a fantastic opportunity for every web master out there, to monetize their web assets by becoming a publisher. Google Adsense is the simplest way to earn money online. It simply means make money online through web monetization. This meet was basically guidance for all the Indian web publishers.
The Google India pub meet at Bengaluru was scheduled on 12th May 2016, Thursday at Google India Pvt Ltd.

Venue of Google pub Meet:
Google India Pvt. Ltd.
No 3, RMZ Infinity,
Tower E, 4th Floor
Old Madras Road
Bengaluru.

 

Agenda of Google India Publishers Meet:

 

google india pub meet agenda
image-2610

Google Meet – Agenda

 

This year Google conducted Publishers meet at 4 locations, namely Indore, Lucknow and Gurgaon and Bengaluru. The Google India Publishers meet was an informative event, which highlighted a lot of points on Adsense, Google Analytics, Content Writing and publishing, Ads placement and testing and AMP (Accelerated Mobile Pages).

The meet started at 9.30 AM with a presentation on India Digital Landscape and enhanced support. Statistics revealed that every 1 out of 3 users in the web were mobile users. The presentation focused on the increase number of web users both from rural and urban areas. Some reasons being:

  • Data services are provided at the cheapest price in India.
  • Smart phones are the next generation rulers of the web
  • Accessing the web just got simpler.

The presentation ended with a video on how smart phones have become a vital part of the World Wide Web.


The Hindi content:

 

Hindi, being the national language of India, has grounded its importance in the ever growing internet as well. Numbers reveal that majority of users; both from rural and urban areas would like to see web data in the regional language Hindi. A survey on the regional language preference revealed that Hindi was the most spoken language among any other in India.

It is observed that there are only few publishers, as less as 0.1% among the total number of publishers, who are publishing Hindi content. The reasons being:

  • Difficulty in writing in Hindi language
  • Lack of resources to reach out to the correct users.

Google tools just made it simpler for web publishers to write Hindi content. Google tools like the GOOGLE TRANSLATE, GOOGLE INDICS KEYBOARD, and GOOGLE INPUT TOOLS, has made it simpler for users to write and publish Hindi content.

Google Adsense algorithm is also being designed to identify regional language content in order to welcome advertisers who would like to advertise in their regional languages.

The Hindi Content session ended with a motivational video from a recipe blogger who gained recognition by way of posting Hindi videos and content.

Four well known certified partners of Google namely Nabler, Cybermedia, Readwhere and Adpushup hosted seminars on interesting and informative topics.


Analytics: Roll the dice or use the data:

Google Analytics, a free to use data tracking tool from Google was interrogated on by the team Nabler. Google analytics has excellent features that support the web developers and users in making insights about the website. A good option suggested by nabler was to integrate Google Adsense account with Google analytics account.

 

Real time examples of website owners who experienced drastic change in their business after making the necessary changes that were noticed from analytics were mentioned in the seminar.


Writing for digital:

The next session at Google India publishers meet was on “writing for digital” which was hosted by the team from cyber media. The key tips highlighted while considering in writing for digital were:

  • Keep it short and simple
  • Focus on cluster of topics
  • Play around visual content : Sliders, Infographics and tables
  • Recycle old articles and arrange in clusters

Some useful tools pointed by presenters for content discovery:

  1. Feedly
  2. Pulse
  3. Quora
  4. Spike

Tools for content distribution:

  1. Buffer
  2. Slideshare
  3. Phplist.com
  4. Mailchimp
  5. Bundlr

Useful tools for organizing content:

  1. Trello
  2. MindNode
  3. WunderList
  4. Pocket

The presentation revolved around ideas that focused on keeping the content easy and simple to understand. Emphasis was given on creating interactive and visually appealing content that included Infographics, sliders and data tables.

Study revealed that headlines of your content play a vital role in deciding whether or not your content will be read. Direct headings, controversial headings, intriguing and productive headings are a number of options to choose from.


Understanding AMP (Accelerated mobile pages)

The session following “writing for digital” was AMP. Understanding Amp and implementing in websites in order to render excellent fast loading mobile web pages. This session was hosted by Google certified partner Readwhere.
Accelerated Mobile Pages are designed to load faster when compared to other normal pages. Study shows that there is an increase in the bounce rate for slower loading web pages. If you would like to retain your website users, you need to focus on faster loading mobile pages. AMP is an open source initiative by Google that helps design faster loading mobile friendly pages.
There are certain tag constraints that AMP adheres to and restricts the usage of certain tags that hinder the loading time of a web page.
A completed guide to use AMP https://www.ampproject.org/docs/support/faqs.html


Ad Layout optimization:

The team Adpushup hosted the seminar on ad layout optimization. The key ideas and take a-ways from this session were:

  • There is no fixed layout for ads. It completely depends upon the website and user behavior response.
  • Ad placement experiment is the only way to figure out the best ad placement for any web page
  • Ad color testing will help you know better about user behavior
  • Show different ads to different users, this will help notice changes in CTR.

Adsense Policy: Avoiding Mistakes:

The next session was the most useful of all. The session was hosted by Google; it highlighted points on Adsense policy guidelines and avoiding the common mistakes.
Avoiding common mistakes:

  • Avoid placing ads on thank you pages. It leaves no other option for the user but to click the ad, which results in accidental clicks.
  • Never place ads that confuse the user with the site navigation.
  • Do not use adult content with websites running ads
  • Copy paste content websites are not suitable for placing ads
  • Avoid clicking your own ads
  • Be careful while working with websites
  • Avoid your own accidental clicks.

Adsense Policy guidelines:

Google takes different measures on accounts based on the type of violation the website makes. As a general practice, Google sends a warning email in order to make changes to the website within 72 hours; in the case otherwise Google will disable ads to that particular website. If the areas in the website that are causing violation are fixed, the chances of site ban are nil and the ads will be enabled back.
The following actions are taken by Google in case of policy violation.
Account Warnings:
The very first thing that happens in case of policy violation is that you receive a mail from Google asking you to make changes to vulnerable areas in the websites. The tie period to make these changes is 72 hours.
Ads disabling:
Ads are disabled to your website until you fix the vulnerable changes. Once you fix the issue ads are automatically enabled by Google.
Account suspension:
Account suspension happens when repeatedly your site has been noticed for violating the policies. You receive an email from Google stating that your account is suspended for 30 days and that no ads will be served for 30 days in the website.
Account disabling:
Google disables Adsense accounts for those who continuously violate the policies and do not fix major issues in spite of repeated warnings. Account disabling leads to account ban.

 


Getting discovered: Doing it right, Going Multi Screen:

The last session a Google India Publishers Meet was hosted by Mr. Syed, Senior search analyst Google. The session revolved around topics that were related to getting your website noticed in Google, indexing and other common myths that users believe in.
Common myths:

  • Duplicate content will penalize your website:
    Similar or duplicate content within your own website will cause no harm to your website
  • PageRank is dead vs PageRank is everything:
    Page rank is not dead. Also page rank is the not the only factor that Google considers
  • Google Products: helpful/harmful?
    There is no harm in using Google products, but yes using Google products will render no special benefit
  • Optimal keyword density:
    There is no optimal keyword density. As long as the flow of content is natural, there is no harm in using the keywords as many times as possible
  • Myth about shared IPs:
    Certain users believe that shared IPs will lead to the entire account ban if one or two websites from the account have received warnings. It is not so, other websites will continue to serve ads irrespective of shred IPs.
  • An incorrect sitemap will result in manual action:
    Sitemaps are just for information purpose. Sites with incorrect sitemaps will not be penalized. But it is always a best practice to run correct site maps.

The session ended with one to one conversation with Google employees discussing and clearing doubts about Adsense. Over and all, Google India publishers meet was an excellent informative session that projected a clear insight into the web world!

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Monday, May 23rd, 2016 Posted by Khusboo Trivedi, SEO No Comments

What should expect in the next months in terms of SEO for Google?

Today’s webmaster video is answering the question, what should we expect in the next few months in terms of SEO for Google?

Mattcutt replies,” we’re taping this video in early May of 2013.So I’ll give you a little bit of an idea about what to expect as far as what Google is working on in terms of the web spam team. In terms of what you should be working on, we try to make sure that that is pretty constant and uniform. Try to make sure you make a great site that users love, that they’ll want to tell their friends about, book mark, come back to, visit over and over again, all the things that make a site compelling.

We try to make sure that if that’s your goal, we’re aligned with that goal. And therefore, as long as you’re working hard for users, we’re working hard to try to show your high quality content to users as well. But at the same time, people are always curious about, OK what should we expect coming down the pipe in terms of what kinds of things Google is working on? One of the reasons that we don’t usually talk that much about the kinds of the things we’re working on is that the plans can change. The timing can change.When we launch things can change. So take this with a grain of salt. This is, as of today, the things that look like they’ve gotten some approval or that look pretty promising. OK, with all those kinds of disclaimers, let’s talk a little bit about the sort of stuff that we’re working on. We’re relatively close to deploying the next generation of Penguin. Internally we call it Penguin 2.0.And again, Penguin is a web spam change that’s dedicated to try to find black hat web spam, and try to target and address that. So this one is a little more comprehensive than Penguin, than Penguin 1.0.And we expect it to go a little bit deeper and have little bit more of an impact than the original version of Penguin, We’ve also been looking at advertorials, that is sort of native advertising, and those sorts of things that violate our quality guidelines.

So again, if someone pays for coverage or pays for an ad or Something like that, those that should not flow page rank. We’ve seen a few sites in the US and around the world that take money and then do link to websites and pass page rank. So we’ll be looking at some efforts to be a little bit stronger on our enforcements as far as advertorials that violate our quality guidelines. Now there’s nothing wrong inherently with advertorials or native advertising, but they should not flow page rank. And there should be clear and conspicuous disclosure, so that users realize that something is paid and not organic or editorial. It’s kind of interesting. We get a lot of great feedback from outside of Google. So for example, there were some people complaining about searches like Payday Loans on Google.co.uk.So we have two different changes that try to tackle those kinds of queries in a couple different ways. We can’t get into too much detail about exactly how they work. But I’m kind of excited that we’re going from having just general queries be a little more cleaned to going to some of these areas that have traditionally been a little more spammy, including for example, some more pornographic queries. And some of these changes might have a little bit more of an impact in those kinds of areas that are a little more contested by various spammers and that sort of thing. We’re also looking at some ways to go upstream to deny the value to link spammers.

Some people who spam links in various ways, we’ve got some nice ideas on trying to make sure that becomes less effective. And so we expect that will roll out over the next few months as well. And in fact we’re working on a completely different system that does more sophisticated link analysis. We’re still in the early days for that, but it’s pretty exciting. We’ve got some data now that we’re ready to start mugging and see how good it looks. And so we’ll see how that bears fruit or not. We also continue to work on hacked sites in a couple different ways. Number one, trying to detect them better. We hope in the next few months to roll out a next generation of hack site detection that is even more comprehensive. And also trying to communicate better to webmasters, because sometimes we see confusion between hack sites and sites that serve up malware. And ideally you would have a one stop shop where once someone realizes that they’ve been hacked, they can go to Webmaster Tools and have some single spot where they could go and get a lot more info to sort of point them in the right way to hopefully clean up those hacked sites. So if you’re doing high quality content whenever you’re doing SEO, this shouldn’t be a big surprise. You shouldn’t have to worry about a lot of different changes. If you’ve been hanging out on a lot of black hat forums and trading different types of spamming package tips and that sort of stuff, then it might be a more eventful summer for you. But we have also been working on a lot of ways to help regular webmasters. So we’re doing a better job of detecting when someone is sort of an authority in a specific space. It could be medical. It could be travel, whatever, and trying to make sure that those rank a little more highly if you’re some sort of authority or a site that, according to the algorithms, we think might be a little bit more appropriate for users.

We’ve also been looking at Panda and seeing if we can find some additional signals–and we think we’ve got some– to help refine things for the sites that are kind of in the border zone, in the grey area a little bit. And so if we can soften the effect a little bit for those sites that we believe have got some additional signals of quality, then that will help sites that might have previously been affected to some degree by Panda. We’ve also heard a lot of feedback from people about, OK, if I go down three pages deep, I’ll see a cluster of several results all from one domain. And we’ve actually made things better in terms of you would-be less likely to see that on the first page, but more likely to see that on the following pages. And we’re looking at a change, which might deploy, which would basically say, once you’ve seen a cluster of results from one site, then you’d be less likely to see more results from that site as you go deeper into the next pages of Google search results. And that was good feedback that people have been sending us. We continue to refine our host clustering and host crowding and all those sorts of things. But we will continue to listen to feedback and see what we can do even better. And then we’re going to keep trying to figure out how we can get more information to webmasters. So I mentioned more information for sites that are hacked and ways that they might be able to do things. We’re also going to be looking for ways that we can provide more concrete details, more example URLs that webmasters can use to figure out where to go to diagnose their site. So that’s just a rough snapshot of how things look right now. Things can absolutely change and be in flux, because we might see tacks, different types of things. We need to move our resources around. But that’s a little bit about what to expect over the next few months in the summer of 2013.I think it’s going to be a lot of fun.

I’m really excited about a lot of these changes, because we do see really good improvements in terms of people who are link spamming or doing various black hat spam would be less likely to show up, I think, by the end of the summer. And at the same time, we’ve got a lot of nice changes queued up that hopefully will help small, medium businesses, and regular webmasters as well. That’s just a very quick idea about what to expect in terms of SEO for the next few months as far as Google.”

Monday, July 8th, 2013 search engine, SEO No Comments

Google- PPV movies on youtube

This time Google may begin pay-per-view movies through you tube. This contain the new release movies offer $5 per film. You tube by now offers same kind with a few older titles of a rental cost .99 to $4 but the catalog is partial. The movie studios like Lions Gate, Sony, MGM, and Warner Bros had been talked by Google…

Google TV will offer television and the navigation capability of the web. Viewers can tune the TV to discover the programs and channels they want to watch. And advertisers can link in their commercials to take concerned viewer to the company’s website, which will allow for more effective internet marketing. Both the pay-per-view service and Google TV are lounging in the same time. This will give a more comfortable viewing experience than sitting at a computer desk or watching a film on a small laptop screen.

Moreover, you don’t need to leave your house to get the movies, there are no late fees, and you don’t have to worry about getting a DVD that is scratched and won’t play or skips constantly. Google is aiming on the popularity of YouTube to make their pay-per-view service a success. Currently, YouTube is one of the most popular sites on the web, with approximately 100 million visitors every month, and an outstanding Alexa rating of 3 worldwide. This high traffic website by now has huge addressees that will be aware of this new service when it launches.

Wednesday, January 16th, 2013 SEO, Social Networking, youtube No Comments

The worth of long tail keywords in SEO traffic

A long-tail keyword is more of a “phrase” than a keyword itself. For example, a targeted keyword is “diamond studs in Chennai,” while a long-tail keyword would be “wedding diamond studs in Egmore, Chennai.” A long-tail keyword is characteristically four words or more and contains a phrase, rather than a mass of all-purpose terms. The long tail keywords are usually take up for Seo campaigns, Companies frequently fail to notice the importance of long-tail keywords because of the difficulty to put up together the articles and the web content. Though, when we start using the long keywords we can come up with the good SEO than a site over fed with plentiful short, targeted keywords. Long tail keywords are more successful in diverting the traffic directly to your site. If the user changes or alters the long tail keywords it still has a chance of increased search engine activity than a site doesn’t use the long tail keywords. Search engine rankings are very important for any site. By using key phrases that are pertinent to general keywords used in the SEO, can increase the ranking. Before choosing a long tail keyword , consider its status and rivalry, can be done through the tools such Google external keyword tool or keyword spy etc.Create a list of general tools and do a tool search.The companies should consider the use of long tail keywords for more traffic and higher rankings.

Tuesday, January 8th, 2013 search engine, SEO No Comments

Forum posting for back links -Be watchful

Those who thought forum posting for back links might be a fine idea for your dealing, here is a statement of suggestion: be watchful. There are many risk and consequence in link building approach in the Google system. Lots of the indigenous category feels their Google environment has been overwhelmed by Panda and Penguin, making it even more complex. Many webmasters, business owners and SEOs have been trying to mess up with uncovering the best new methods of building back links and dominating search. The majority of business owners remain in the dark as to what techniques could help them or hurt them. One of the most common link-building techniques is forum posting, drive incredible amounts of traffic to a site, it’s not from cheap SEO forum posting that you can pay for online. In fact, should know that worthless forum posting for the purpose of gaining a back link back-up can actually smash up your website’s reputation. Once you’ve proved your worth in forum posting you gain the respect of the club and can pick the benefits of your group alliance.  As a business holder, you’ll be left wondering why hundreds or thousands of people visited your site only to scorn your product. But many SEOs who participate in forums for their clients and do a great job with it. If you want to increase your traffic, not help other people find solutions to their problems. That takes a lot of time and effort and it’s hard to play the subtle game of give first when all you want is to form some sales. The cause forums can drive so much traffic is because people are seeking and providing answers. Both forums and search in general operate largely on the “give and you shall receive” hymn. To summarize, SEO services be able to be harmful to online efforts, specifically forum posting. Instead of focusing on simply building links, focus on building a eminence by providing useful resources to potential clients or customers.

Monday, December 10th, 2012 links, search engine, SEO No Comments

Tips to Help New Online Entrepreneurs for Organized at Work

There are many ways to organize in daily work of a new enterpreneur

Start Making use of secure password storage system to help you manage and access your passwords quickly and efficiently.I have also found it useful to have a system manage my “to-do” list. If you rely on your memory to keep track of what you need to do and when you need to do it, you will find you are constantly thinking of items that need your attention. Online marketers are famous for downloading huge volumes of Internet marketing related training and information.Lastly, it is wise to follow a routine. I have found this especially useful when getting those marketing tasks done. As we all know, marketing an online business is key to spreading the word about what service you offer.

Thursday, November 8th, 2012 internet explorer, SEO No Comments

Getting back with the basics of seo

SEO can be a desire or a need for most business owners. Even though most of the information are written on the subject, there is a lot of conflicting data.
In an easy-to-understand video: “How Search Works,” Google quality engineer Matt Cutts explains how Google indexes pages and then delivers results when someone does a search. The main point Cutts makes is that Google asks more than 200 questions of each page and then delivers pages that are most relevant.
When trying to work out which pages to show for a particular search term, Google asks the following questions:
• Do the search words appear in the title?
• Do the search words appear in the URL (website address)?
• Does the page include similar keywords and key phrases related to the topic?
• Is the page on a quality website or a spammy website?
• What is the page’s “Page Rank”?
• How many pages link to this page?
Then Google analyzes answers to all the questions, then gives each page a score and presents the results it feels the visitor is looking for.
Over the years, Google’s algorithms, as well as those of other search engines, have changed. These are the basic priciples you should follow if you wish to rank your site high,
* You should include keywords in each page’s title, headings, description and meta keywords as well as in alt tags of your images.
* You should Provide quality, original content on the website.
* Update your website regularly with fresh information.
* Get as many relevant links
In search engine optimization you need to keep working at it. Dont try to trick the search engines,it is never a good idea.You may get even banned.
Your main priority should be finding the right keyword for your site.you could use the Google Adwords Keyword Suggestion Tool or Wordtracker tools for this. Each works differently, but both will give you an idea of the right keywords to use.
Moreover, Google and other search engines, such as Bing and Yahoo want to display content that is as relevant to their visitors as possible
Remember, when your customers searches for a product/service,only two things are possible:
1. They find your website.
2. They find your competitor’s website.
The more you do for your site, the more chances you have of your website ranking higher than your competitors.
You can certainly hire a SEO company to do the work for you .The best you can do is research your keywords, then add them to your website and build backlinks from other website to yours.

Friday, November 2nd, 2012 SEO 1 Comment

Honesty In Social Media Sites

There must be honesty when interacting on social media sites.That works really well and can save a lot of costs as well.It’s easy to find an article about any topics but if its unique and clear the rating of the particular article would be high.people likes to discover common and popular articles which are unique.The internet is brutel and cruel.If you achieve any success,people who care will be scrutinizing everything you say. To be active and stay in their minds, you’ll have to post on Twitter and other media multiple times a day. If you say something that seems false or is outright dishonest, someone will catch you and you’ll lose all credibility. A policy of being honest, truthful, and upfront is a good way, both to avoid mistakes and to prevent negative backlash.Honesty makes the social media marketing community functional and trustworthy.

Wednesday, October 3rd, 2012 SEO, Social Networking No Comments

Negative SEO

Google’s Penguin Update examines the whole SEO layout of  the particular site, including your incoming links and the anchor text in those links. If Google via Penguin feels you’re over “optimizing” your site to influence their index or rankings, your site will be slapped with a penalty which is severe and crippling – in other words – Google will simply wipe your site from its index.Lately, since the arrival of Penguin, negative SEO (nickname – Google Bowling) has been discussed much more often.Penguin is judging your complete link profile, which includes all internal and external links, and decides if it fits a “natural” or “unnatural” linking structure. Your link profile is no doubt compared to the normal or standard readings – if you have too many links with the exact commercial keywords in the anchor text pointing to interior pages on your site, this will show up as unnatural or inorganic. A red flag goes up and down comes the Penguin Guillotine, chopping your site’s Google rankings next to nil.

Tuesday, July 3rd, 2012 SEO No Comments
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