Google Search Appliance Adds New Features to Customize Enterprise Search

Google has recently announced new features for the Google Search Appliance that is planned to give enterprise customers the ability to customize search results of their individual corporate environments. It as well offers improved integration with Google services with additional content sources. It offers open source connectors for indexing content in SharePoint 2003 and SharePoint 2007.

Microsoft target’s online advertisements

Microsoft is planning to make a global move forward to sell online targeted products through advertisements using data collected from users of Hotmail email service, the Wall Street Journal reported this Tuesday.

The company has already started combining personal data from the 263 million users of Hotmail service with the information collected from monitoring their searches.

The brits ask for more!

Internet is nevertheless the monster source of information, search engines being the brain of the monster. A recent study conducted by the metro research unraveled the fact that brits never get contented with a single search engine.

Google has drawn about 94% of the internet-using-populace to its services, while the other popular search engines like yahoo, askjeeves and msn pursue the track with 40%, 39% and 37% respectively.

Only a meager population of the internet using community restricts itself to a single search engine, while the others do not stick to a particular one.

The survey also shed light about the behavior of the internet users, where one quarter of the users are successful in their search, more than two thirds of the users blame themselves for their failure (assuming that they typed the wrong keyword), while the rest feel that advertisements are sources of great hindrances during their search.

Source: www.netimperative.com 4/4/2006

A Blend of game and fame

This is of course a combination of triumph; the world’s greatest icons google and Nike have combined to produce a novel product, the joga.com. If you belong to the I-will-die-for-football-community, you can now shriek in joy as the website intends to open out a new vista to distribute the zeal of the game.

Play beautiful- this is what joga means in Spanish, and that is what the site premeditates to offer its members. This brainchild of Nike and google can make wonders, no wonder!

The geeky google and the sporty Nike have created this online football community to help the worldwide football fans drench in the fantasy about the game and its facts.

Google assures three different aspects- content, community and players.

In a nutshell, this website lets you maintain your own personalized pages (do anything you want in your page, but that anything should be related to sports of course), you can enlighten yourself about the Nike players and most importantly you are allowed to play here.

Step in the world of wonder, connect to people and explore the facts of the game exclusively in joga.com.

Source: Googleblog.blogspot.com

Dipsie Announces dCloak Beta

Dipsie, a technology company focused on improving how people find and use information on the Internet via search, has announced the Beta launch of dCloak.

The dCloak Beta is an automated self-service offering for digital ad professionals, SEO consultants and web site managers that leverages Dipsie’s patent-pending technology, to reveal content that is currently “invisible” to major search engines such as Google, Yahoo! and MSN. Once visible, dCloak Beta users can take advantage of optimization and semantic analysis techniques, so that these pages will perform better in natural search engine results, making it easier for consumer search users to find more relevant content.

dCloak is Dipsie’s first commercialized product, focused on improving search engine technologies as a whole. It’s dedicated to making information available for search engine users, regardless of where they want to search, and identifying what words mean and what they can actually do in the context of natural language.

Jason Wiener, CEO and founder, Dipsie, said, “Today, search engines cannot crawl sites that use cookies, database-driven page templates, forms and client-side scripts. Even if a search engine can see a page during its crawl, it’s very difficult for that engine to return users to that page from the search results page. As a result, users are commonly sent to broken pages, or to the home page, where they must find their own way to the originally crawled content. dCloak solves this critical issue.”

Dipsie maintains that the problem dCloak solves is two-fold. While some search engines have the ability to successfully crawl some “deep web” content once, they almost never have the ability to return their users to the page as it was originally crawled. They can’t refresh cookies needed to bring their users a number of clicks into a web site’s architecture. They can’t attach live session states to the url as their users click the results page and immediately get to the dynamically generated page on the desired site. They can’t attach form information so a user’s request can be understood by a web server and the corresponding page delivered. They instead break or don’t even bother including these pages in their indexes.

Over the past three years, Dipsie has developed a host of patent-pending technologies, including the Dipsie.bot and algorithms based upon Quantum Linguistics to specifically address these challenges. Dipsie maintains that its technologies enable the company’s products, to crawl a larger portion of the web as well as analyze and interpret language in a more human-like manner, to derive greater meaning than from just the actual text on a page.

Based upon Quantum Linguistics, Dipsie’s algorithms identify the utility of words and how they interact with, influence and are influenced by one another. As a result, it can predict the semantics of words and phrases within content and also recommend alternative content in addition to what the page actually displays in its text. For example, a search query on the phrase “public relations” might produce a small set of results missing relevant content, even though other pages have information about publicity and promotion and relate to public relations directly.

Sites that use the dCloak Beta can now appear as long as the content they’ve published through dCloak is contextually and semantically consistent with the original text. This, says Dipsie, gives sites a greater visible footprint on the web, and at the same time, allows end-users to find more relevant content.