search engine
Search Engine Strategies in Germany for SES Berlin conference on Nov 24-25 2009
SES Berlin’s sessions will help marketers ensure online success. Beginner workshops, intermediate sessions, and debate panels will address applications such as video, podcasts, and blogs, as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics, and advanced paid search tactics.
With all sessions uniquely ranked according to content and degree of understanding, SES Berlin is a crucial event for beginners as well as experienced search marketers.
Source : prweb.com
Microsoft releases Beta version of Bing
Just go to the home page msn.com and type in any of the keywords and press search.You will be directed towards bing.com search result page.Well should we call this clever marketing?Anyhow,we need to wait and see if this search engine is going to be a google beater.
Experiment with the bing search engine at www.bing.com
Release of Google Chrome Version 2.0
New igoogle Gadget "What’s Popular" from Google
Google Launches Profile Search:
In this way,we find that Google Profiles are being extended beyond Google’s own services.They are being promoted as a method for people to convey to the world who they are and to some degree, being offered as a way for people to claim their identity in Google’s main search results.To start off ,create a profile in Google in www.google.com/profiles and follow the guidelines.
Yahoo provides enhancements for BOSS
The popularity of Delicious has let to several tools from Yahoo and the Delicious community browser such as add-ons, APIs, and Search Monkey applications.The Delicious data which is available today through BOSS includes Delicious saves, top tags including count information.BOSS has included the Advanced Language functionality to enable filtering of specific language results for a given market.Yahoo BOSS presently supports Czech, Hungarian, and traditional Chinese.BOSS News Service can now be sorted by a date or a specified time range of days, weeks, or hours.
Yahoo Search BOSS, for Build Your Own Search Service, is a new Web services platform that enables Web developers access to Yahoo’s search technology. Precisely,it’s opening up access,initially in the form of so-called application programming interfaces and in future through custom services from Yahoo and other partners to its Web, news, and image indexes.The goal of BOSS is to nurture innovation in the search industry.BOSS allows access to Yahoo!’s investments in crawling and indexing, ranking and relevancy algorithms including powerful infrastructure.
Matt Cutts’ Explanation about Google guidelines
Here are some reasons Matt Cutts cited why it is better to maintain the number of links less than 100.He went on to explain that previously Google indexed just around 100 kilobytes of a page.In case the page exceeds 100 links, it usually exceeds 100kb and the remaining links will be completely ignored or truncated by Google.Suppose, there are more than 100 links on any page ,people who reach the page might be completely overwhelmed and may be unable to find what they were looking for and might decide to leave the page.Google classifies this as a “bad user experience”.
However, in some situations, where a large resource library is provided ,it is absolutely necessary to maintain a page with more than 100 links.In these cases Google won’t consider these pages as spam,instead Google will either choose to exclude these links from being indexed or might tag them as nofollow.
SEO mostly to overtake paid search in 2009
1.Advertisers,after several years of being grounded in the area of paid search are quite confident now and willing to shift to the unpaid listings of SEO.
2.Due to the lower cost of SEO when compared to PPC, companies will be drawn towards SEO.
A recent report from eMarketer predicted that there will be tremendous growth in the field of search engine optimization (SEO) during the next five years.
Canonical link element
The top 3 search engines Google,Yahoo and Microsoft have come together in order to launch a new “canonical” link tag which will handle the problem of duplicate content.This tag assists webmasters in order to determine which URL they require the search engines to concentrate on when the website contains a lot of vastly similar or duplicate contents which is pointed to by many URLs.
Joachim Kupke, senior software engineer, and Maile Ohye, developer programs tech lead at Google have mentioned that this tag provides an opportunity to have greater control over the URL’s which are returned in search results,if your site has identical contents,corresponding to different URL’s
Assume the following 2 pages contain similar contents
http://www.canonicaldemo.com/product.php?items=allequipments
http://www.canonicaldemo.com/product.php?items=equipments
Suppose we need the search engine to display this page in the results page
http://www.canonicaldemo.com/product.php?items=equipments,
then the canonical tag has to be used in the following manner
<link rel=”canonical” href=”http://www.canonicaldemo.com product.php?items=equipments”/>
Offline gmail – New in google Labs
Google is always setting out to include new stuff into their already existing huge features.In addition the latest information is that they now provide an opportunity for accessing gmail while offline.
In order to make use of this feature,we need to install Google Gears .Google gears is an open source software which enables storing data locally in a database.Also it enables web applications to communicate with desktop.Gears will download emails onto your desktop, and it will accumulate any actions that need web access to perform them next time you are connected to the net.
Once Google Gears is installed, we can see an Offline option under the Lab tab in Gmail’s settings. Choose Enable next to Offline gmail. Click the option “Save Changes”. Once the browser is reloaded, an ‘Offline 0.1’ link appears in the top-right corner of the main Gmail window where you will be asked to click this link to begin the installation.