YouTube, Google’s popular video-sharing website, recently came up with YouTube Insight, a video analytics tool, which permits users to view detailed statistics about the videos they have uploaded.

YouTube Insight offers people free access to complete information, such as when, where, and also how regularly their clips are seen. So far, the metrics had only accessible to partners and the advertisers. Only total views and users’ ratings were obtainable to those offering the 80 million-plus videos circulating on the website. This can actually assist the most successful content publishers, whose videos impress million of viewers to decide programming strategies, very much like any advertisers would do.

Yahoo is conducting radio ads in the San Francisco Bay Area and many other markets in a try to achieve more people to use its Yahoo search engine as an alternative of Google’s. “Search engines like Google get you lost in all the links, but not Yahoo search,” one of the ads says before noting, which Yahoo provides drop-down menus with connected suggestions as the searcher types.

“You won’t find that on your Google page!” it says, before ending with the trademark Yahoo yodel. The radio spots started running in the Bay Area a week ago, said Raj Gossain, vice president of marketing for the Yahoo Search team.

Internet search giant yahoo announced on Friday that the European Headquarters will work in Switzerland hereafter moving its place from London. A company statement said “Yahoo! Europe has begun a programme to relocate its European headquarters to Switzerland. This decision is part of our ongoing international business strategy to increase competitiveness, deliver financial results, performance and efficiencies.” Five percent of the company’s workforce will be used for the relocation that is estimated to be 18 months.

It is told that Yahoo may join Google for the OpenSocial, a Google led alliance. OpenSocial is to develop general standards so as to create platform for developers to generate programs that run on social networks. Not only social networks are concerned, but OpenSocial also takes websites into account. This was led to the news through Yahoo’s circle of information. This is said to boost the Yahoo’s search results and also it’s recognition as the world’s search giant. Yahoo has been supporting and guiding open standards and this is no strange for Yahoo. And this in a way is an encourager for Yahoo as it can go places.

In a recently presentation by Jerry Yang, chief executive, and Sue Decker, president, of Yahoo at the Interactive Advertising Bureau’s convention this week was about the latest advertising system called Apex (for Advertiser Publisher Exchange). Apex is an identification of the way Yahoo is planning to bring together a group of its gaining, its available ad network business, and some of the other home-built systems. Ms. Decker said that Yahoo was doing not less than “attempting to transform the online advertising industry.”

This fresh piece of Yahoo is moving into the market particularly for ad-serving software – the technology, which in fact sends the picture/image of ads to users’ PC, and more prominently collects the information about ads and the users. This would certainly put Yahoo in direct contest with Doubleclick that is being obtained by Google, and aQuantive, which was earlier bought by Microsoft.

UK business has been advocated to “hold its advertising nerve” – and budgets – among growing firms that advertising expense would be cut in a financial downturn. The name came recently from Superbrands, a brand investigation group, as it revealed that Google has went beyond the BBC, Microsoft and British Airways to become the most extremely regarded business brand in the UK.

“It’s times like this that investment in building engagement, trust and loyalty with a customer base really gets the successful businesses through difficulties caused by wider economic problems,” said Stephen Cheliotis, chairman of the Superbrands council.

MSN, the famous search engine is also noticeable for its new innovations and services. Now there is something new, innovation in services. MSN direct as every one knew allows the visitors with update news, weather, and stock updates etc. They can be accessed in mobiles hereafter in our homes and this was announced in the Mobile World Congress 2008. Microsoft Corp had the privilege in announcing the availability of a technology preview for accessing MSN Direct content on Windows Mobile-based devices. This was indeed an innovation in the services.

Though refusal in its $44.6-billion offer to purchase Yahoo!, Microsoft’s fresh announcement that it is purchasing Palo Alto-based mobile phone maker Danger is appearing to challenge Google’s open-source Android mobile stand, says analyst Ovum. Danger is the company following the T-Mobile Sidekick, a well-liked device in the United States, which could manage e-mail, surfing Internet and IM like the Blackberry, even though it is geared up more towards clients rather than business users.

Tony Cripps, senior Ovum analyst, believes Microsoft has its view on the wireless consumer market and the Danger buyout raises questions on how it plans to use the latter are knowledge alongside with its Windows Mobile platform.