Yes, Google is yet a search engine giant among all other search engine sites, as it took over a 58.5 percent share of the search market in last October all over United States. The statement given by ComScore, an Internet ranking sites states, Google has attained 1.5 share points vs. the previous month. Alternatively, Yahoo again the well-liked search engine gets the second place with 22.9 percent, followed by Microsoft sites with 9.7 percent, Ask Network is yet at 4.7 percent and Time Warner Network is an owner of 4.2 percent of shares. Month of October saw a 12 percent boost vs. September in Americans searching online, carrying the sum number of searches to 10.5 billion with the hub search engines.

The search engine giant Google has recently integrated AOL’s most popular AIM Instant-Messaging-Service in Gmail’s web based email customer. Since February 2006, Gmail has its own chat service, but now users of Gmail will be able to connect to AIM via drop-down menu on Gmail’s web page. Now Gmail users can simply sign into AIM via ‘Set Status Here’ menu, Gmail chat and AIM contacts will be displayed on the same menu. For now, Google said that this feature will be available in English; later AIM access will also be available in other language versions also. Google also added that, they are always looking for new and useful ways to help Google users to connect with their family, friends and coworkers.

This week Yahoo signed the contact securing and expanding Sony’s license for video on demand. In doing this Yahoo has as well added an assortment of music videos from Sony, which you can choose from Yahoo’s music catalog. The music videos from Sony would be on hand for anyone who makes sure of Yahoo and Yahoo’s off network branded video player. If that was not actually sufficient Yahoo users could place together audio recordings from Sony in their user generated audiovisual content.

When Myspace and Facebook were first generated no one thought that they would actually become as accepted as they are today. Social Networking could be the thing of the future. It is a way to unite with people from around the world and a way to promote the things you do and as well sell. Yahoo! And Google are now feeling little out of market – which is why they are taking steps to upgrade the way they do things.

They are both changing their e-mails and generating a social graph (the connection between the different people). Yahoo is working on things that are identified as Inbox 2.0 – which would leverage the data that is being gathered into the e-mail accounts as well as the user’s personal homepage.

IAC and Google recently announced a comprehensive agreement where the search giant Google would offer Ask.com and IAC’s other Internet brands with sponsored listings. The five-year term is actually not disclosed. “It is simply great that Ask.com has been able to expand its agreement with Google. They are clearly the market leaders and their extraordinarily efficient operation would really benefit Ask.com and our other internet properties,” said Barry Diller, IAC Chairman and Chief Executive Officer.

Yahoo Inc. has of late launched an open source program objective at enhancing research and growth of systems software for distributed computing. Sunnyvale-based Yahoo (NASDAQ :YHOO) stated that this plan is projected to leverage its leadership in Hadoop, an open source circulated computing sub-project of the Apache Software Foundation, to allow researchers to adapt and assess the systems software running on a 4,000 processor supercomputer provided by Yahoo.

“Unlike other companies and traditional supercomputing centers, which focus on offering users with computers for running tools and for coursework, Yahoo’s plan focuses on pushing the boundaries of large-scale systems software research,” the company said.

Green crusade is been continued by search giant Google by launching a UK carbon footprint project. This program would permit the users to calculate their carbon footprint, to select their personalized carbon-reducing initiatives and compare their footprint and actions to other country by Google UK Carbon Footprint Map.

“We want to assist people find the information they are looking for as fast as possible and that’s why we have launched this project,” said Ed Parsons, geospatial technologist at Google.

Yahoo has recently exposed a beta version of its well trendy messenger service that has more social-networking features. It is visible that Yahoo is exploring new opportunities in the fast growing web 2.0 phenomenons by way of upgrading its messenger to be of more social networking friendly. With this upgrade Yahoo as well launched versions of the messenger in countries like India, Malaysia, Indonesia, Philippines, Thailand, and Vietnam. Upgrade carries another virus scan facility, this remains important feature of messenger services have been a preferred looking ground for viruses because of their vulnerability.

Google is now on the assignment to shake up the mobile communications industry, however it does not plan to alter the world single-handedly and as well promises to “pay nice” with the available industry’s existing powers.

This message was from the senior executives of the internet search and advertising company as they arrange to reveal one of Google’s most imperative strategic initiatives for the next few years. “Mobile is the next frontier,” Mr Moskovitz said. “In 2008 Google is going to make a truly huge move. We don’t know what it is but my bet is that it will be open.”

BRUSSELS, Belgium – Google Inc. is sure that its $3.1 billion bid for online ad tracker DoubleClick would now win over European and U.S. controllers as well, a company executive said Friday – even as advertisers uttered concerns the deal would contract competition.

However the European Union’s executive arm has a Nov. 13 deadline to clear the deal or open a fuller examination, which could take up to four more months. It would not inspect the privacy concerns but stick strictly to how the deal affects the market.