Changes in Yahoo Panama
Yahoo recently announced that it is changing to the max bid and quality score technique of bid pricing in Sweden. Yahoo seems to be a follower of Google, as and when Google makes changes, within a month’s time or so Yahoo does the same thing.
Changes:
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Both bid amount and ad quality would decide an ad’s rank in search engine results the week commencing October 22nd, 2007.
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This would as well replace the current technique, in which ads are ranked by bid amount only (bid-to-position).
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This is intended to permit you to hub less on competitive bidding practices and more on the excellence of your ads.
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By enhancing the excellence of your ads and making them more applicable to users, you might be satisfied with a better ranking and/or a lower cost for your ads.
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