Search giant google has recently started selling TV ads, according to The Wall Street Journal reports. Google preceding year started testing TV ads to Concord, Calif. customers of cable company Astound Broadband, report according to the Journal. Additionally, Venture Beat reports that Google is just about to counterfeit a contract with satellite TV Company Dish Network.

The Journal guesses that Google may even target TV ads based on viewers’ neighborhoods — though it’s not very clear why Google will be in a improved position to power that type of demographic targeting than any other companies.

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