Google Mapping an Offline Course
Major Internet sites are now showing a strong and popular growing interest in the advertising business, and traditional ad.
Google has been leading all through the way, building on its online ad strength by striking deals to sell advertising in the traditional media like newspapers and radio as well. Meanwhile, eBay is growing an ad-buying system for TV spots for a set of large advertisers like Wal-Mart. Yahoo recently announced a deal with 176 newspapers, which did not include offline ad sales, even though newspaper executives did not rule that out.
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