Google’s Youtube enhanced to include "click-to-buy" feature
With YouTube,Google has become a dominant player in online video,which is an emerging field.Though YouTube had gained popularity,it is yet to find success in the financial area.Making financial popularity its aim,Google provides internet users opportunity to buy songs and games in videos that they watch in YouTube.
Net users who are interested in buying a song featured in a video can click on a location which directs them to either Amazon.com or Apple’s iTunes store.From this location,the tracks can be downloaded for a fee. Through this ecommerce ad on format for YouTube, they get a share of the revenue for every transaction that is made.Presently music is available only from EMI and Universal Music Group for “click to buy.”
In future,Google is hoping to include other companies and also other varieties of content including film, print and television. If this project is successful, it would help counter YouTube’s image as a haven for copyright infringement which is damaging the entertainment industry.
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