Microsoft breathing new life into MSN
Microsoft has pushed its online services as a key to the future of Microsoft; they’ve almost always meant Microsoft’s “Live” services.
MSN.com now attracts 465 million users a month, at the same time; Microsoft is also planning to position MSN “as the best partner for current media companies”
Mr. Steve Berkowitz, Microsoft’s Senior Vice President of Online Services, had made few interesting observations about MSN.
Microsoft groups its Windows Live services into three categories:
1. Search/Inform
2. Communications/Connect
3. And Protect
Microsoft’s eventual goal with its Live.com is to flesh it out with its other Windows Live services, like Mail, Messenger and Spaces.
Microsoft talks about two kinds of search: Destination and Convenience. It believes it has change to make inroads in the convenience search space.
Microsoft further plans is to integrate its core Live Services into few other available Microsoft products, such as Xbox.
Berkowitz says that Microsoft’s aim will be to popper users in the “sticky apps and experiences”, which would make them less inclined to veer outside the Microsoft fence.
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