ASKEraser is ready for launch and ASK.com is set up on foots for greater excitement. ASKEraser is ASK’s anonymous search tool which is going to get released out soon. For a better protect consumer privacy, ASK has joined forces with MSN in an effort to create an “industry standard. These two “market followers” in the industry joined to propose a project which would “bring together businesses, advocacy groups and academics to develop a set of guiding principles that would help alert users when their online behavior is being tracked and for how long that information is retained.” This proposal is been accepted by msn community where other search engines are yet to comment.

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