New advertising platform (APT) for yahoo
The platform APT which has been under development for atleast around 2 years has been rolled out today.This is intended to project the way digitals ads are placed across the web.The main intention of Yahoo’s APT is to improve its average financial performances. and obtain a greater share of the Internet advertising revenue.
APT, which is an automated platform, links advertisers, agencies who sell ads as well as website owners. It consists of several tools which gives advertisers the opportunity to display the locations where ads need to appear, which category of web surfers will view the ads etc.As a result, APT provides the platform to do business very effectively.
For more information on APT,checkout the website http://apt.yahoo.com/
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