Opponents Squashed by Google in US search market

Google griped its powerful lead of the U.S. search engine market in June, when it griped all queries partially, leaving opponents such as Yahoo and Microsoft to brawl for the left over usage share, Nielsen/NetRatings said Friday.

Google processed about 2.67 billion inquiries, or 49.4 percent of June’s total, while Yahoo pursued in a remote second place with 1.24 billion, for a 23 percent market share.

Online advertisements delivered along with search engine results have turn out to be a multibillion dollar souk in few years, almost unaccompanied fueling Google’s imposed revenue growth and stratospheric stock price. Drawn by the profits chance, Yahoo, Microsoft, AOL and Ask.com have all invested profoundly in their search engine services and search-based ad offerings.

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