Expo and Razorish have partnered to Publish Video SEO White Paper: ‘How Non-Video Sites Can Employ Video for SEO‘.Expo is the first video-based community targeting consumers to enable them to share their opinion about the products they buy as well as extol the brands they are passionate about. Razorfish, formerly Avenue A is one of the largest interactive digital marketing companies in the world, in addition to being one of the largest buyers of digital advertising space.

Till now,tradional SEO is granted utmost importance for online publishers,whereas video SEO is not given its due importance.Several publishers opt to upload to just upload to video sharing sites ,which eventually causes harm to their sites potential in the long run.The publishing of this paper will ensure the preferences will turn towards video as the universal choice for people.Eventually publishers will be prepared with with abundant search optimized video on their websites.The complete white paper can be downloaded from the following location http://www.expotv.com/about/video-seo-white-paper.

The top 3 search engines Google,Yahoo and Microsoft have come together in order to launch a new “canonical” link tag which will handle the problem of duplicate content.This tag assists webmasters in order to determine which URL they require the search engines to concentrate on when the website contains a lot of vastly similar or duplicate contents which is pointed to by many URLs.

Joachim Kupke, senior software engineer, and Maile Ohye, developer programs tech lead at Google have mentioned that this tag provides an opportunity to have greater control over the URL’s which are returned in search results,if your site has identical contents,corresponding to different URL’s

Assume the following 2 pages contain similar contents
http://www.canonicaldemo.com/product.php?items=allequipments
http://www.canonicaldemo.com/product.php?items=equipments

Suppose we need the search engine to display this page in the results page
http://www.canonicaldemo.com/product.php?items=equipments,

then the canonical tag has to be used in the following manner
<link rel=”canonical” href=”http://www.canonicaldemo.com product.php?items=equipments”/>

Google is always setting out to include new stuff into their already existing huge features.In addition the latest information is that they now provide an opportunity for accessing gmail while offline.

In order to make use of this feature,we need to install Google Gears .Google gears is an open source software which enables storing data locally in a database.Also it enables web applications to communicate with desktop.Gears will download emails onto your desktop, and it will accumulate any actions that need web access to perform them next time you are connected to the net.

Once Google Gears is installed, we can see an Offline option under the Lab tab in Gmail’s settings. Choose Enable next to Offline gmail. Click the option “Save Changes”. Once the browser is reloaded, an ‘Offline 0.1’ link appears in the top-right corner of the main Gmail window where you will be asked to click this link to begin the installation.

Microsoft has releases IE 8 which is included in Windows 7.This can included for XP,Windows Vista or Windows Server also.The Beta version of IE 8 had arrived last year,but now the Release Candidate (RC) has arrived.

The browser has several add-ons included with it.the company has opted a customization approach with “accelerators“and “web slices“.Some of the accelerators created were for Facebook ,Stumble Upon and digg.Other features include private browsing,which eliminates the worry for some people who would browse regularly.Though IE8 has included some new features,when compared to IE7,IE8 looks much more simpler.

Microsoft and Google have lot in common than the dominance of their respective markets. Both have utilized their cash flows to pursue many side projects in order to move into wider segments.And neither of them have had much success.The recession has had a severe impact on their efforts. Google,just cancelled its print advertisement ambitions,and Microsoft have managed to sell its long-held stake in the cable operator Comcast.

Microsoft’s main expertise still in software – its operating system and other programs. These hold around 82 percent of its revenue and nearly all of its operating income. The company has used a lot of those profits to diversify into products like video games and online search,though they haven’t obtained much profit from these areas.

Microsoft’s Xbox game console just had had its first profit last year after being for nearly 7 years on the market.Microsoft’s online search effort has also not been very successful. Its MSN portal has a dismal 8.5 percent share of American search market, and the unit which holds it lost around $480 million last quarter.

Google makes virtually all its revenue from advertising related to Internet searches. Still, that has not stopped it from pouring money – and employee time – into online video, cloud computing and lobbying for renewable energy projects. Analysts say the video site Youtube remains barely profitable.The same goes for Google’s free online software initiative, in which it has invested a huge amount.

Source: Google news

Google still needs to stop the increasing number of spammers from abusing Google Docs, its Web-based collaboration and spreadsheet application,according to junk mail watchdog Spamhaus.Lately, Google changed the position from fourth to third in a list of spammy ISPs (Internet service providers) and other Web services providers updated daily by Spamhaus. Similar to Microsoft and Yahoo,Google’s free e-mail accounts are often utilized to send spam.Antispam filtering software is unlikely to block messages coming from the domains of those companies due to their wide use, although spam can be stopped through more sophisticated analysis of an e-mail.

But the greatest problem is how spammers are manipulating Google Docs. The application has a feature where users are able to share a document which is assigned a URL (uniform resource locator).If opened, those documents contain a “redirect” command that pushes them to spammer Web sites, which often sell pharmaceuticals.Spamhaus has had problems in obtaining complete attention from Google about the problem.That’s in contrast to Microsoft, which took methods recently to stop spammers from putting redirects on free Web pages and sending out the links as spam.

In July,the new search engine ‘Cuil’ was launched with great hype,but was followed by a sequence of bad publicity.Six months since it has been launched and the performance of this search engine has not been good.

Techcrunch reveals the traffic of the search engine in the alexa chart which was updated in another site.A seen from the chart the levels of reach experienced by the search engine has been dropping extravagantly since launch.The site witnessed a large amount of launch traffic,mostly by bloggers checking to see if it was really as bad as reported, before a huge drop off occurred.

Cuil was launched by ex-Google employees and should have performed much better than it has so far. It’s also been funded to the tune of $33 million, which also is not a very investment at this stage of the game,considering that Google has established itself in the area of web search.