Google turns PDf files generated from scanned paper into digital text using OCR optical character recognition(OCR) technology.

Google product manager hasaid in a blog post “In the past, scanned documents were rarely included in search results as we couldn’t be sure of their content.We had occasional lues from references to the document, so you might get a search result with a title but no snippet highlighting your query. Today, that changes. We are now able to perform OCR on any scanned documents that we find stored in Adobe’s PDF format”.

The converted text of scanned files are available in search pages through the “View as HTML” link.

Google has now introduced the speech search solution,through a new Toolbar for Internet Explorer called VoiceSearchBar.com.This is the first program which allows searching the web using a voice.It is a microsoft component,which is available as a free toolbar for all users.

The program can be installed through the Internet Explorer add-on.Once the installation of this add-on is complete,users with thier voice can enter a search phrase.Then when the voice command “search” is said or when the click button is searched,the user will be redirected to the site www.voicesearchbar.com.In this location,the results of Google will be visible.

In order to improve the quality of speech recognition, we need around 3 to 4 launches of the training mode program.This new program is dedicated to Bill Gates who has been a great supporter of speech recognition softwares.

Google releases a version of Google Earth for the iPhone as well as for ipod Touch,which allows users for zooming in and out of a virtual globe.Though Google Earth was available for the desktop for nearly 3 years,the iphone deployment is its first mobile version.

The other familiar comparative product for iphones is Google Maps for Mobile (GMM),which emphasises more on localised street mapping and less on a visual reproduction of the earth’s topography.In a blog post by Peter Birch, product manager for Google Earth, the iPhone’s touch interface allows a user to “swipe [their]finger across the screen and fly to the other side of the globe”, while the in-built accelerometers make it possible to adjust the viewing angle by tilting the phone.

The release of Brute Force SEO has become a success story for Australian internet marketer Peter Drew.The sales statistics for the first release is a 10% page conversion.It also brought a 60% retention after the 7 day trial.

The software combines all the previous versions of Drew’s software products and have evolved as a complete website tool.The full 1000 trial memberships has sold out in less than 3 days.Those who hacve missed out this can secure a membership spot which will be opened again in the forthcoming weeks.

In one of the blogs,this is what Peter Drew has mentioned.”Search engine optimization is ever-changing and can be difficult, particularly for those new to search marketing. However, the combination of Brute Force SEO software, the members-only forum and bonus software tools,even a newbie can effectively compete in the search engines.”

Google ,which was formerly Google Personalized Homepage and Google IG,is a personalised service of Google.The main features of iGoogle is that it allows the users to include web feeds and Google Gadgets. Google on July 8,2008 had announced that it was beginning the testing period for a new and improved version of iGoogle, which includes several additional new features .On October 16, 2008,Google released its latest version and retired its old version.The new features to be included were replacing tabs with left navigation,including chat functionality ,as well as a canvas view gadget for RSS.

Unfortunately,users have complained of this redesign as most people have disliked this change.The main changes to iGoogle include the ability to increase a gadget application to a full screen, called canvas view and a new left-hand navigation bar.Until now,there had been at least one online petition, requesting that iGoogle users get the option to reset their pages to the previous design,which they preferred.A common complaint is towards the new left-hand navigation column,which many gripe that it takes up valuable screen space and causing a hindrance to their user experience.Another complaint has been that the Gmail gadget had made links in e-mail messages inactive.Above all, there has been objection to Gmail messages which is showing up by default via Gmail gadget.This is a major hindrance for people at work, who don’t want their information to be viewed by others.In one of the discussion forums, Google’s representative had responded in one of the forums that Google is trying hard to sort these issues.

Google CEO Eric Schmidt brought forth the following view point when he spoke to analysts on October 17th in a conference call.He reported that there has been a 26 percent increase in third quarter profits and attributed this to the efforts of all his employees.He mentioned that in some ways search engines have benefited from the slow down and every year search queries traffic have been seen to increase in every vertical.

In one of the websites,Eric Schmidt quotes “We believe that these results reflect the fact that as marketing budgets are squeezed, targeted, measurable ads are becoming more valuable to advertisers. As consumer budgets are squeezed, people use the web for comparison shopping to hunt for bargains online and in stores.” However he hinted that it would be difficult even for the search engine giant to compete during the harder times of recession in future.

A recent survey by Comscore showed that 25% of Internet users play games every week.This records to around 200 million users worldwide.Following this survey,Google has launched adSense for Games.Through this,online game developers and online game sites get an opportunity to gain additional revenues.

Adsense for Games will be displayed on specific parts of a game chosen by game developers.The ads displayed can be either video ads,image ads or text ads.The ads can be displayed in the form of interstitial frames which would occur before a game starts,middle of a game or at the end of a game.

Google Webmaster Tools lately had launched the Crawl Error feature,which gives information about various site URL’s for which Google’s crawling was not a success.Previously,this tool displayed only the URL’s which couldn’t be accessed, along with the errors.Later administrators had to trace the cause of these errors.

Now,the Webmaster Tools has been improved to include additional features.The site diagnostic portion of the Webmaster Tools currently includes a “Linked From” column in addition to the “Not Found” and “Errors for URLs in Sitemaps” reports.The Linked From column specifies the number of pages which link to a specific “Not Found” URL and the date when the error was found.All the above details can be downloaded from webmaster tools.

The above features are very helpful for tracking crawling errors.With the help of this tool specific URLs can be identified.In this way,webmasters can detect if the errors were caused by any external links.In that case , they will be able to contact webmasters of the external sites in order to correct the errors.

With YouTube,Google has become a dominant player in online video,which is an emerging field.Though YouTube had gained popularity,it is yet to find success in the financial area.Making financial popularity its aim,Google provides internet users opportunity to buy songs and games in videos that they watch in YouTube.

Net users who are interested in buying a song featured in a video can click on a location which directs them to either Amazon.com or Apple’s iTunes store.From this location,the tracks can be downloaded for a fee. Through this ecommerce ad on format for YouTube, they get a share of the revenue for every transaction that is made.Presently music is available only from EMI and Universal Music Group for “click to buy.”

In future,Google is hoping to include other companies and also other varieties of content including film, print and television. If this project is successful, it would help counter YouTube’s image as a haven for copyright infringement which is damaging the entertainment industry.

Gmail, Google’s free e-mail service, added a new feature to the service called “Mail Goggles“. This feature gives one the ability to double-check if you are sure that you want to send an e-mail message, specially late at night.This feature can be very helpful in avoiding to send hasty e-mails either in your profession or personal life.

This is how it works.One needs to solve a few quick and simple maths problems before actually sending a mail.If you have succeeded in these calculations,then Google assures that you are in a sober state to send the mail.

To enable Goggles, Gmail users need to click the “Settings” link at the top of a Gmail page.From here,we need to go to “Labs” section. Here,we can add settings to include on which days and times,this feature needs to be enabled.

So lets admit we all need some extra help at times before sending mails..and Goggles is there for us.