MSN, the famous search engine is also noticeable for its new innovations and services. Now there is something new, innovation in services. MSN direct as every one knew allows the visitors with update news, weather, and stock updates etc. They can be accessed in mobiles hereafter in our homes and this was announced in the Mobile World Congress 2008. Microsoft Corp had the privilege in announcing the availability of a technology preview for accessing MSN Direct content on Windows Mobile-based devices. This was indeed an innovation in the services.

Though refusal in its $44.6-billion offer to purchase Yahoo!, Microsoft’s fresh announcement that it is purchasing Palo Alto-based mobile phone maker Danger is appearing to challenge Google’s open-source Android mobile stand, says analyst Ovum. Danger is the company following the T-Mobile Sidekick, a well-liked device in the United States, which could manage e-mail, surfing Internet and IM like the Blackberry, even though it is geared up more towards clients rather than business users.

Tony Cripps, senior Ovum analyst, believes Microsoft has its view on the wireless consumer market and the Danger buyout raises questions on how it plans to use the latter are knowledge alongside with its Windows Mobile platform.

Google Android has recently had its initial trip at the Mobile World Congress in Barcelona, Spain. The fresh running system anticipated to make handsets afterward this year was exposed to Pocket-lint by chip producer ARM. The company that by now powers mobile phones from Nokia to Apple would be capable to offer the technology via its chips to power the latest OS to manufacturers who desire it.

The early example, which Pocket-lint was exposed, was working on the company’s ARM 9 chip, two generations elder, on a tool that is dubious to come to market, however that yet did not stop it doing very quickly. The boundary further also had, as you would be seeing by the gallery of pictures, a very Apple sense to it, a great deal graphical in its interface. The software demo previewed tools such as a music player, Google Maps, Calendar, Camera, and SMS.

Microsoft has lately sent a proposal to Yahoo! Inc board of directors to get entire outstanding shares of Yahoo common stock at the rate of $31 per share consideration, which comes about $44.6 billion on total equity value. Yahoo! Shareholders are permitted to choose and obtain cash from fixed number of shares of Microsoft’s common stock along with entire deliberation payable to Yahoo! shareholders comprising of one-half cash and one-half Microsoft common stock. That is actually 62% of premium over the closing price of Yahoo! Common stock as on Jan 31, 2008.

“We have great respect for Yahoo!, and together we can offer an increasingly exciting set of solutions for consumers, publishers and advertisers while becoming better positioned to compete in the online services market,” said Steve Ballmer, chief executive officer of Microsoft. “We believe our combination will deliver superior value to our respective shareholders and better choice and innovation to our customers and industry partners.”

Google AdSense Official blog had of late announced that they have made some changes in one of the Google referral products policies. The two major transforms made to the referrals pricing structure just contact referrals to the AdSense product. Those changes comprise of:

Changes in Pricing Structure – Pricing structure have been change for the three main countries, North America, Latin America and Japan. In case, you refer anybody based on these countries to become an AdSense publisher through Google referral plan, you would be making less money. From the last week of January, the payout for referred user, which makes $100 with AdSense in the first 180 days, would be $100. Whereas earlier, we use to make $5 if the AdSense publisher if referred made $5 in 180 days, along if that publisher makes about $100 with 180 days, you would receive $250 and for instance you referred 25 people that generate $100 within 180 days, you were eligible for a bonus of $2,000.

Yahoo Inc. is now planning to overdo Google and other competitive search engines on mobile phones. Yahoo has recently exposed a mobile platform so outside programmers could develop fresh applications for Yahoo pages accessed on mobile phones. Yahoo expects the mini-applications, recognized as “widgets,” would certainly help attract more active users that would get the company more money from advertising.

Jerry Yang, a Yahoo co-founder who is now acting as a chief executive nearly seven months ago as part of the company’s turnaround efforts, talking about the changes Monday in an address at the International Consumer Electronics Show. “We’re dedicated to generating the most excellent and richest mobile experience for all consumers,” Yang said.

Google’s experience and senior designer lead, Kevin Fox, is now planning to quit the search giant for joining a small start-up. Fox’s resume would comprise the design of Gmail, Google Calendar and Google Reader 2.0. He was as well leading the design of Google’s publishing products, like as Blogger, Google Groups and Page Creator.

Referring to the move away from Google in his blog, Fox said, “Will it be awkward when I talk with friends [made at Google] about the web and they have to censor themselves to prevent discussing confidential products? Even more novel, how easily will I adapt to working in an environment where we’re far more open about the projects we’re working on, to the point of evangelising them.”

Wikia Search is a new site supposed to be launched on 7th January 2008. According to Wikia Search creator the searching topics would be able to rank in search engines results using open-source software consecutively to get better the filtering of search engine results. The plan is to bring up simplicity into the search engine process. On the other hand Google followers argue it would permit humans to stage-manage the entire search process and that computer produced results are the quite a way to offer people with information.

Wikia Search could now threaten Google’s domination but the new group of people driven search engine would certainly take time to develop, just as Wikipedia took time to upsurge its entries.

The Times of London stated that the well-known service, Google Print Ads, will utilize a method comparable to an auction. Customers allegedly would be capable to select a newspaper online through Google.

The bids are based on a day-to-day and page-by-page basis. Bidders would provide the price they are eager to pay for the advertisements, and newspaper publishers would further determine whether to acknowledge the offer. Google rests to take a piece of the marketing sales from each contract between advertisers and the publishers. The British paper also described the agenda as an additional room of the Google AdWords product. Google shares ended up trading for the year at $691.4.

Great news for Affiliate Marketers! Microsoft adCenter has recently exposed its new Affiliate Program. Microsoft Affiliate Program another effective way to make money online such as Google’s AdSense, Commission Junction, Yahoo Search Marketing and others. For every advertiser you refer to adCenter, Microsoft will pay a bounty of $35 per sign up. This is purely a referral program where new advertiser brought to Microsoft Pay-Per-Click advertisement program will be rewarded. This program is run through 5 Star Affiliate Programs and must go well as managed by KowaBunga!

“This program is a clear win-win for Microsoft and affiliate marketers.” said Linda Buquet, President of 5 Star Affiliate Programs. “Having an adCenter affiliate program will help expand Microsoft’s reach in the advertising community and will offer affiliate partners the opportunity to share the revenue. We are proud to have Microsoft join the 5 Star family of high integrity affiliate programs.” she said.