Yahoo recently planned to expand their advertising networks by purchasing BlueLithium for about $300m in cash. It base in Silicon Valley, and is the fifth-largest advertising network in U.S and second-largest in U.K, with 145m exclusive visitors a month. It expertise’s in behavioral advertising, serving relevant ads by tracking the surfing patterns of users.

BlueLithium puts as one direct-response purchasing strategies and does analytics for advertisers, but its behavioral applications were played down in the announcement. Use of such targeting software has courted storm with privacy advocates.

Search engine giant Google Inc. recently started hosting content material generated by The Associated Press, The Canadian Press and two other major new services on its own website instead of only routing readers to other destination website. This transform could affects hundreds of stories and photographs dispersed on a daily basis by the AP, CP, Agence France-Presse and The Press Association in the United Kingdom. It could also lessen Internet traffic to newspaper and broadcast companie’s websites where those stories and photos are as well found – a development, which could further cut those companie’s revenue from online advertising.

Google resolved a court case with American Blind & Wallpaper Factory Friday, concluding a long-running battle on whether its keyword advertising policy infringed on trademarks. Eric Goldman, director of the High Tech Law Institute at Santa Clara University, stated the result amounted to a “dazzling victory” for Google.

American Blind sued Google four years ago for selling ads to its rivals that were triggered by search terms, as well recognized as keywords that exactly or nearly matched its brands. A decision that found Google had infringed trademarks can certainly have had chief implications for Internet advertising.

Expert blogs are buzzing this week with the rumor that search engine giant Google would soon come with “Google Phone” other wise known as “GPhone”. It is economical mobile phone shaped with Google’s operating system. According to a blog, CruchGear, “Google is at present assessing over twenty (of Taiwan’s) HTC models” and plans to launch its cell phone between January and March of 2008.

The Wall Street Journal lined sources recognizable with the dealings who stated Google has invested several hundred million dollars in the plan and that a phone would be launched in early 2008. The idea of a cheap, touch-screen, internet-adaptable GPhone encouraged by a company, which advocates “open” frequencies seems to be in direct competition with Apple’s iPhone.

Google Inc. has become the exclusive provider of pay-per-click services on CNN.com, whereas Yahoo had been providing search engine services and pay-per-click services for CNN.com since 2004. Recently, the deal was announced by CNN.com to use Goolge’s AdSense advertising program only for the contextually relevant, PPC ads it run on its pages.

“This is a chief deal for Google as CNN.com has a lot of traffic and super content. The agreement provides a chance for our advertisers to target CNN.com and get high quality traffic for their ads,” stated Google spokesman Brandon McCormick. However, CNN in fact yet uses Yahoo’s search engine and pay-per-click ads on the International edition of CNN.com.

The search engine giant Google might not come up with software to run mobile phones within the next eight weeks to encourage its Mapping and E-mail services. The system would allow the company to partner with mobile-phone manufacturer, but there is not expectation on Google coming up with Gphone. The wireless market is productive ground for California-based Google, as earlier networks cheer users to seek more information while moving.

Google spokeswoman Erin Fors stated the company doesn’t note on “rumor or speculation.” Google raised $6.48 to $512.88 at 4 p.m. New York time on the NASDAQ Stock Market. The stock has added 11 percent this year.

Yahoo’s free web-mail service no longer appears with “beta tag”. The message came a bit over 23 months after the start of Yahoo’s public testing of the new mail interface. Getting old messages is now rally easier, since you could slimmer your search by clicking on links at the right of the window. And as well with to instant-message chats users of Yahoo or Microsoft’s IM services, you could chat with mobile-phone users over SMS.

When you edit your mail filters, the service issues of same lame warning it’s been handing out since the visit of beta test: We’re yet tweaking the Yahoo! Mail Filters option. Temporarily you would require accessing it through the Yahoo! Mail Classic interface. But, rest assured, any changes made would take effect once you’ve reloaded the Yahoo! Mail.

The answer might be obvious to be Facebook, with rapid growth, victorious help with tool developers, and ever-smarter ad targeting, but answer is even more obvious: Google itself. Google is now drawing attention to its social networking site, Orkut.com; with brighten up planned to smarten up the site’s Spartan look.

Combined with Orkut, Socialstream may be now sort of Googlish novelty, which breaks down the “walled-garden” loom to social networking favored by Facebook and MySpace and brings American having a look at Orkut. If Google could offer Orkut with a viable advantage, it could easily build a community from the spectator that uses its services like Gmail, Google Docs and Spreadsheets, Google Maps, Google Calendar and its photo-sharing site, Picasa.

Google gets a bumper profits from Postini, an online provider of email, web and other communications security products. Early July Google agreed to purchase its products for US$625-million, this deal might close by end of September. Further it predicts that Postini would me more profitable than YouTube – according to RBC Capital analyst Jordan Rohan.

He stated that Postini could add US$25-million to Google Inc.’s (GOOG/NASD) end result in the fourth quarter.

US Internet titan Yahoo today is coming up with an upgraded free e-mail service with enhancements, which include allowing people send text messages from computers to mobile telephones. The improved Yahoo! Mail will be out around the world in the upcoming weeks is the most wide overhaul of the web-based e-mail service as it was launched a decade ago. Because the text messaging feature rely on cooperation of mobile phone service providers its debuts are quite restricted for now to India, Canada, the Philippines and the United States.