University students might be buoyant to be vital but they do not appear to question Google’s ranking system, according to a new study published in the Journal of Computer-Mediated Communication. The trial involved 22 undergraduate students (with various major’s subjects) from Cornell University, USA. It found that in general; the students had an intrinsic trust in Google’s aptitude to rank results by their factual bearing to the query.

“Despite the fame of search engines giant, most users are not aware of how they work and know little about the insinuations of their algorithms,” said study author Bing Pan.

Google confessed that it made a blunder in deciding how to recompensate users of its soon to be defunct paid video download service. The company now plans to provide refunds cash for all purchases and enlarge its support for the videos into 2008. Videos purhcased prior to July 18 would be refunded as credit for Google Checkout, the search engine’s payment service. Google says that it was due to addresses and credit cards used before that time might no longer be valid.

Content ads will now be available by MSN to all US advertisers on adCenter starting from August 29. This would not only drastically augment advertiser reach but would as well open up good inventroy on their premium content pages that was previosly only available to chief advertisers through the MSN ad sales network. Content ads woud be placed on Microsoft network pages, beginning witn MSN Tech & Gadgets, Money, Real Estate, and Windows Marketplace.

SAN FRANCISCO, – Recently AOL has come up with Truveo.com, a new one-stop web site marking both proficient and user-generated content from across the web, following its achievement of the Truveo video search knowledge last year.

The new Truveo.com allows users to search and as well browse by tens of millions of videos from thousands of online basis across the web. Search results are structured by category and by source. For many of the videos from leading media brands, users would as well be directed to the content owner’s unique website to view the content. Users can further save and share links to their preferred videos; get personalized video recommendations based on their preferences; access a set of open APIs, which could be used to build video mashups; and present their own content into the search engine.

While Google is recognized as search engine giant, Yahoo! Is a few steps ahead when it comes to customer satisfaction, according to the data exposed by University of Michigan’s American Consumer Satisfaction Index (ACSI).

The survey exposed Yahoo! to have risen by 3.9 percent just over the last one year to attain a customer satisfaction score of 79 out of 100 points. Whereas Google to have fallen by around 3.7 percent to attain a score of 78 points, one point behind Yahoo! However, as regards the Internet erect, the survey combines two special categories; namely, search engines and portals. And it is on the foundation of Yahoo!’s portal strength, which the survey found Yahoo! to edge out Google — for the first time!

Sina is one of the China’s leading Internet portals. It tends to outline the details of new search and advertising partnership with Google. Under a contract Sina would have Google’s Chinese search engine searvice and advertising, and the companies would as well share the generated revenue. In fact, Sina does not expect to see crucial revenue from this partnership before fourth quarter, accoriding to an executive. Sina began rolling out Google service on its page during June, and new adverts are yet in the test phase. As a result, Sina is not significant on revenue generated.

Yahoo is now planning to make a bug push toward improving Philippine companies to advertise on internet. The Internet Company presently has two “resellers” selling ad space to the home market. Tom Sipple, Yahoo’s managing director for Southeast Asia, stated in an interview that Yahoo as well wants to copy closer ties with home advertising agencies. Yahoo’s aim is for advertising agencies to be as persistent in pitching the Web world as an advertising platform just like TV or radio. Yahoo is also projecting another 10 million “advanced” Internet users in up coming years.

Services (B&TS) and Google entered into a planned association to work together in bringing web-based services to Airtel’s broadband internet customers. As part of the contract, Airtel would now provide its broadband customers a first-rate portal comprising Google Search for web-based queries, Google Gmail with 2 GB storage, Google Talk direct messaging/chatting service, Google Docs and other Spreadsheets so users could share and work together in concurrent, and other services like Desktop & Internet Security Services (consisting of Anti-virus, Anti-spyware, Firewall & Parental Control); Web SMS, On-demand gaming repair and music download service, etc.

It would now become extremely easy for customers to access their email, search the web, and connect with friends and also to publish content. Airtel plans to add more offerings like e-commerce tools to the portal over a period time.

Google has recently added another feature “API” to its developing of stable of developer tools. Now the “Google docs’ list data API” can be easily used to upload new docs and existing form your Google doc list. It is build on GData framework, and as well provide some more hooks into the Google Docs and Spreadsheets tools.

Google further proves some code samples for the new API in both Java and Python. The visible absence of PHP – maybe the most accepted web-programming language – looks to point out that Google thinks of this API as more of a desktop client means, though currently the API is too naive to build anything actually cool like a Microsoft Word or OpenOffice plug-in.

Google has set up an idea of its project of developing the handsets exclusively for their services such as Gmail, Google maps etc. The talks on Gphone have already started with leading mobile operators including Spain’s Telefonica, to lead the advertising market of mobilization in the field of mobiles. The mobiles are now more sophisticated and there is the next target of advertising. So Google has entered at the right time with 20 percent of English using mobiles for Internet. This is yet to grow.