Google is coming up with an idea of appearing on your television. The Internet Giant is hiring a group of software engineers to develop products for television and is building a sales team as well that would secure advertising for Google’s TV offerings.

“Television remains the single most significant source of information and entertainment for billions of people around the world,” Google stated in an ad for a television technology software engineer position in Mountain View, California. “We are now hiring software engineers to bring Google technology to this imperative medium worldwide.”

Yahoo Inc. follows the progress of Panama, its fresh Internet advertising plans, with multicolored electronic charts, which update by the minute in a Burbank, Calif., office building.

In its primary six weeks, the results lit up both Yahoo’s dim operations room and as well as its prospects for gaining ground on Google Inc. The amount of clicks on Yahoo ads increased about 10 percent compared with the old software, according to AQuantive Inc., the biggest U.S. online ad agency.

Microsoft Corporation recently announced that the company is now joining forces with a recently formed Fox/Newscorp and NBC/Universal joint scheme to allocate a vast library of online video content to MSN consumers.

“This statement is a great win for MSN’s more than 464 million consumers and for online video. When launched, this new scheme would offer free contact to an unparalleled library of high-class video content,” said Microsoft’s Kevin Johnson, President of Platform and Services Division.

Google Inc, the Internet search giant, stated that its engineers are developing new software for handheld devices and the company further has no plans to build mobile phones.

“We’re not doing any mobile phone,” Alan Eustace, senior vice president of engineering and research, said on Thursday at Google’s office in Atlanta.

Google, Yahoo! Inc and Microsoft Corp are now on race to build up mobile products such as e-mail, online maps and other search engines to tap consumers that desire to surf the Web on the move. Mobile devices outperformed personal computers by more than four to one previous year, according to market research.

Yahoo had recently introduced on a new Internet search system for mobile phone users, which delivers locally applicable answers, a move that jumps it ahead of what rival Google now offers.

“We are now putting search on every mobile phone that has a browser,” said Marco Boerries, senior vice president of Yahoo’s Connected Life business unit. “We are delivering the results consumer’s desire with just one search, not a list of Web links.”

Yahoo that has been playing to catch up to Google in computer Web search, has been creating strides these days to go beyond its rival in the fast emerging mobile Web market.

World Cup fever is back again and if one could not be part of the actual thing, get online or on the mobile with it, only on MSN India. Straight from the Caribbean, MSN India brings full fledge coverage on the ICC Cricket World Cup ’07 on its very own personal cricket channel – that is not only reachable on the Internet but also on WAP-supported mobile phones.

“We are giving our users all the action of the World Cup on their fingertips with a World Cup Cricket WAP portal,” said Krishna Prasad, executive producer, MSN India.

Google Inc. is growing its own mobile phone, according to industry insiders and market analysts, while a Google official in Spain acknowledged recently that the company is investigating such a project.

A spokeswoman said Friday stated that Google is focusing on growing mobile services, but the company declined to speak further.

Gadget fans that only two months ago were gripped with the possible revolutionary impact on the phone industry of Apple Inc.’s iPhone — due in June at prices starting approximately around $500 — have shifted their interest to whether Google is growing an even lower-cost phone.

MSN India determined to keep music alive in March with performances by Evanescence, Elton John and The Pussycat Dolls. This is just part of a sequence of live performances that MSN India would host.

MSN India, a source of online entertainment, had announced its association with Control Room during last October. The partnership would see MSN as the elite online worldwide purpose for Control Room’s live music indoctrination, via live and on-demand brooking, the company said.

Since indie singers have a difficult time getting noticed, online powerhouse Yahoo! Canada and Universal Music are working jointly to offer unfamiliar musicians the chance make some waves.

The two companies have created the Up Yours competition that has started on March 7 and runs ’til April 10. Bands could play their music on Yahoo’s website by uploading a presentation of their choice. Viewers could start voting on March 20, but the champion won’t be announced until May 10.

Google’s blogger.com has now been hijacked to extend malware through fake blogs, a security vendor has warned.

The fake blog scam is an example of many social networking sites- the Internet’s big developing area- being ruined for gain. Currently, MySpace and YouTube have all been used to host and to redirect to malware. Last October, MySpace was used as the attraction for phishing, as earlier in the year its users were tainted with adware from the site.