Microsoft target’s online advertisements

Microsoft is planning to make a global move forward to sell online targeted products through advertisements using data collected from users of Hotmail email service, the Wall Street Journal reported this Tuesday.

The company has already started combining personal data from the 263 million users of Hotmail service with the information collected from monitoring their searches.

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Cognos adds link to IBM-Yahoo search engine

Cognos has recently added a link among its BI search engine and a new IBM-Yahoo search tool. It would let the users collect structured and unstructured data at the same time. IT executives said that such combined searches could even help users more promptly gather the key data needed to make business decisions.

The Cognos 8 Go Search engine, exposed last spring, could be used to find BI data housed in reports, scorecards and dashboards, company stated. A new interface in the Cognos tool would allow both search engines to be used to conduct a single search.

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Yahoo Updates Toolbar and Bookmarks

Yahoo is up with its new version toolbar – an amazing feature of bookmarking that’s included seamlessly with Yahoo Web search, and features a “radical” new user interface.

Yahoo toolbar carries an enhanced search feature, which make suggestions as you type the keyword. Another best thing is that Yahoo had made easier to create our own custom buttons on the toolbar. If you wish to make your own button to a particular site then enter its URL and Yahoo would automatically search for the site’s favicon logo and use it for the button, if one is available.

The new bookmarking feature uses folders as categorized scheme. You can create a new page while saving a bookmark or directly bookmark the existing page to the folder. You can further add tags to bookmarks and Yahoo will suggest tags to link with the page. Editing, adding new information such as tags, description or comment is very easy with this bookmarking feature.

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Google Retires Pioneering Web Services API

Google has silently sunsetted its SOAP Search API in favor of fresh AJAX API, a move irking developers who literally relied on the pioneering Web services interface.

SOAP API was released during 2002, which allowed developers to begin incorporating data for the first time through Google’s search results into their own non-commercial applications. SOAP API would now continue functioning for existing users who by now have keys, but Google do not dedicate any development resources to the retired interface.

This new AJAX API does have some specific advantages over SOAP offering: It’s lightweight, much easier to be used and it does not have any daily limit on queries. The SOAP API never moved out of beta status and carried 1,000 queries per day cap. But the AJAX API, in beta does have other limitations such as returning a maximum of eight results per query.

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Google’s Open Source Airbag

Every technology user has experienced an application crash. Now Google’s open source Airbag project has come in. According to Google, Airbag is ready for client and server components, which implements a crash-reporting system.

Airbag is especially made up of client-side libraries, a server-side processor library and build tools. Mark Mentovai explains that the client-side libraries creates dumps and helps in sending them to a crash server.

The server-side process library then reads out the crash dumps and further transforms them into information, which is useful for debugging. The build tools are able to make sense of native debugging information, turning the data into a system, which is understandable by the processor.

Currently the Google’s Airbag project does not have formal release on Google Code Page. Developer could pull out Open Source Airbag components from the project’s Subversion source control code repository.

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Google’s Mission

Google stated its mission is to organize the entire world’s information and make it accessible and useful to everyone. Google is on its way to accomplish its goal on the consumer Web; this search giant would increase its attention to business Web during 2007.

“We’re building towards a huge future [in the enterprise space], big licensing or subscription business, and moving into a lot of other potential businesses over time,” said Dave Girouard, vice president and general manager of Google’s enterprise division.

Girouard explained that Google plans to help the enterprise market by riding in on the shoulders of people like you and me who are already using their applications for fun.

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Google’s top searches

In 2006 people were more interested learning about online social networks, Borat’s American invasion, Paris Hilton and definition of promiscuous, according to Google’s annual list of top searches.

Today Google processes billions of searches every month and calls the results the zeitgeist – a “general intellectual, moral, and cultural climate of an era.” Myspace and Bebo were top most two searches during 2006. It just shows the increasing popularity of social networks between young web surfers.

Google’s video sharing website YouTube did not appear in top 10 lists, but any how its similar site, Metacafe, came at No. 4. One of the site’s ticks is to pay users for actual content, which is viewed more than 20,000 times.

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Google Shows Quality Scores for Christmas

Google’s Quality Scores is going to be fun this New Year. The Quality Score column would display your keyword’s Quality Score, which will help you to monitor your keyword relevance. The Quality Score displays Great or poor. Poor is a term, which should be reactivated. This customizable column is disabled for new accounts and will be enabled any time.

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Wikipedia plans search engine to rival Google and Yahoo!

Jimmy Wales, the founder of Wikipedia now set to launch an internet search engine with amazon.com, which he hopes would become a rival to Google and Yahoo! Mr. Wales has already started working on search engine, which exploits the same user based technology.

Mr. Wales stated “The Times” that he is planning to develop a commercial version of Search engine through Wikia Inc, which has a launch date in the first quarter of next year.

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Google, China Mobile to launch mobile search service

Google Inc and China Mobile are up with mobile search service by 2007, according to Shanghai Securities News report. The report quoted that China Mobile and Google have started developing their joint mobile search product for launch by 2007.

Last week Google also announced a mobile search tie-up Chunghwa Telecom, the leading telecom operator in Taiwan.

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