Search-within-search by Google
Google has silently exposed a new feature, named search-within-search, which is startling some big-name Web publishers and also retailers. They fret that users would be drawn off away through ad sales to other competitors. What Google is doing is providing a secondary search option if the user at first searches openly for one of the brand-name destinations, which Google has recognized, such as “Best Buy.” This secondary search allows users purify their query totally within the pages of the preferred site – but using Google’s search, not the website’s, and displaying Google ads on the search result pages, actually possibly ads from competitors.
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