UK business has been advocated to “hold its advertising nerve” – and budgets – among growing firms that advertising expense would be cut in a financial downturn. The name came recently from Superbrands, a brand investigation group, as it revealed that Google has went beyond the BBC, Microsoft and British Airways to become the most extremely regarded business brand in the UK.

“It’s times like this that investment in building engagement, trust and loyalty with a customer base really gets the successful businesses through difficulties caused by wider economic problems,” said Stephen Cheliotis, chairman of the Superbrands council.

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