In a recently presentation by Jerry Yang, chief executive, and Sue Decker, president, of Yahoo at the Interactive Advertising Bureau’s convention this week was about the latest advertising system called Apex (for Advertiser Publisher Exchange). Apex is an identification of the way Yahoo is planning to bring together a group of its gaining, its available ad network business, and some of the other home-built systems. Ms. Decker said that Yahoo was doing not less than “attempting to transform the online advertising industry.”

This fresh piece of Yahoo is moving into the market particularly for ad-serving software – the technology, which in fact sends the picture/image of ads to users’ PC, and more prominently collects the information about ads and the users. This would certainly put Yahoo in direct contest with Doubleclick that is being obtained by Google, and aQuantive, which was earlier bought by Microsoft.

Name (required) Mail (will not be published) (required) Website Message

Δ