Yahoo! is known for the number one in display advertising revenue. Yahoo! holds second place after Google in online search engine yet is ahead of MSFT, TWX and IACI. Panama needs to increase revenue in both show and search categories. Panama is not meant to reinstate search click status and fundamentally Yahoo! is content with second place in this category. Panama’s market penetration would be charged in Q4 2007. By then we would know if Yahoo! has succeeded in overturning the decline in margins and earnings as well.

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