Yahoo! opens Panama ad canal
The new yahoo search market platform Panama has opened its service to new company advertisers. Yahoo’s goal with Panama is to make a more efficient and user friendly system for advertisers to maintain their accounts on the Web site. The plan also features test campaigns, organize budgets and track progress for advertisers.
The company has transformed thousands of search advertising customers in the U.S to a new platform on regional basis. Yahoo said after this changeover in U.S. it would begin to roll out the plan in other countries as well.
Despite a falling NASDAQ on Tuesday, Yahoo! shares closed up 1% at $26.75 and the stock had traded between $22.65 to $43.66 in the last 52 weeks.
A primary feature of Panama has Yahoo! ranking advertisers based on their “quality score” with their maximum keyword bid. Quality is normally based on factors like click-through rates.
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