Yahoo Structure Updates Coming Up Soon
Yahoo would soon be introducing the new sponsored search. With it Yahoo wants their advertisers to know about a few constant changes that are about to take place. In their newest journal edition of “On Target”, Yahoo noted a few key point advertiser needs.
1. Account upgrades are now expected to be released in this fourth quarter of 2006. At this time some of the account terminology would be changed.
2. Listings would now be known as ‘Ads’ and would also be joined into Ad Groups (not to be confused with Google AdGroups). This would allow them for bidding based on the full group, or by any individual keyword.
3. Categories would now be known as ‘Campaigns’ that might consist of one or more ‘Ad Groups’.
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