Archive for July, 2008
How to submit a re-inclusion request Google’s official video – transcripted by SRequesting reconsideration in Google how to remove banned site – Video
Requesting reconsideration in Google how to remove banned site – Video transcript
Posted by Mariya Moeva, Search Quality Team
Hai I am Mariya Moeva from the Google Search Quality Team and I like to talk to you about reconsideration requests. In this video we will go over one how to submit a reconsideration request for your site. Lets take a webmaster lady here as an example. Ricky a hard working webmaster who works on his ancient politics blog everyday lets call it example.com one day he checks and sees that his site no longer appears in Google search results. Lets see some things to know whether he needs to submit reconsideration requests. First he needs to check whether his sites disappearance from the index may be caused by access issues. You can do that too by logging into your webmaster tools account on the overview page you will be able to see when was the last time Google-bot successfully accessed your webpage. Here you can also check whether there are any crawling errors for example if your server was busy or unavailable when we try to access your site you would get an URL unreachable message alternatively there will be URLs on your site blocked by your robots.txt file you can see this by URLs restricted by robots.txt.
If these URLs are not what you expected you can go to tools and select analyze robots.txt here you can see whether you robots.txt file is properly formatted and only blocking parts of your site that you don’t want Google to crawl. If google has no problems accessing your site check to see if there is a message waiting for you in the message center of your webmaster tools account. This is the place where Google uses to communicate with you an put information to you on webmaster tools account in the sites that you manage. If we see that there is something wrong with your site we may send you a message there detailing things you need to fix to get back your site in compliance with Google webmaster guidelines. Ricky logs into his webmaster tools account and checked that there are no new messages. He doesn’t find any messages if you don’t find any message in the message center check to see if your site has been on is in violation on Google’s webmaster guidelines you can find that in the help center under the topic creating a Google friendly site how to make my site perform best in Google. If you are not sure why Google is not including your site a great place to look for help is our Google webmaster help group there you will find many friendly and knowledgeable webmasters and Googler’s who will be happy to look at your site and give suggestions on what you might need to fix,
You can find links to both the help center and the Google help group at Google.com/webmasters to get to the bottom of why his site has disappeared from the index Ricky opens the webmaster guidelines and starts reading. In quality guidelines we specifically mention completing avoiding hidden text or hidden links on the page. He remember that at one point he hired a friend named Liz who claimed to say he knows something about web design and that he can make the site rank better in Google. Then he scans his site completely and finds blocks of hidden text on footer of all his pages. IF your site is in violation of Google webmaster guidelines and if you think this might have affected the way your site is ranked in Google now will be a good time to submit a reconsideration request. But before you do that make changes to your site so that it falls between the Google
S webmaster guidelines. Ricky removed all the hidden text from his pages now he can go ahead and submit a request for reconsideration. Login to your webmaster tools account under tools click on request reconsideration and follow the steps make sure you explain what you did wrong with your site and what steps you have taken to fix it.
Once you have submitted a request you will receive a message from us in the message center confirming that we have received it. We will then review for compliance with the Google webmaster guidelines. So that’s an overview of how to submit a reinclusion and reconsideration request. Thanks for watching and Good luck with web mastering and ranking.
Search Engine optimization URL change from static to Dynamic
Many have asked the question what happens if the URL is changed from html to PHP or ASP or vice versa. Well in Search engine optimization URLs shouldnt be changed often. Search engines recognize a page based on the URLs so once they are indexed its not recommended to play with them much. Google assigns pagerank to individual URLs based on backlinks to that page from other pages from the site or from external sites. So if a Url is changed it will affect Search engine optimization. The pagerank of that page is lost and Google also have to drop that page from the index. Also till the page is dropped you need to wait or Google will index the new page with the new URL which will result in lots of confusion happening. Duplicate pages will be created and at times the version you want to have will drop off. So its important to decide which version of urls you want to use whether php or asp or html or htm or what ever decide before you start designing the site. There is no difference between a PHP url and a html URL so if you think in future there will be dynamic contents in the page better name it PHP or ASp or any dynamic extension of the code you want to use.
Ok if you have unavoidable reasons where you want to change the page extensions then make sure the old pages are 301 redirected to the new pages that are created that way you won’t loose the value of the old page. 301 redirect for all coding is available online you can use it.
Best recommendation don’t change URLs unless you have unavoidable reasons. That is the best for Search engine optimization purposes.
Yahoo recently launched BOSS a new search service which helps to build your own search service.
A web services platform that allows developers and companies to create and launch web-scale search products by utilizing the same infrastructure and technology that powers Yahoo! Search. It is a new platform that offers programmatic access to the entire Yahoo! Search index via an API. It also allows developers to take advantage of Yahoo!’s production searchinfrastructure and technology, combine that with their own unique assets, and create their own search experiences.
* Ability to re-rank and blend results — BOSS partners can re-rank search results as they see fit and blend Yahoo!’s results with proprietary and other web content in a single search experience.
* Total flexibility on presentation — Freedom to present search results using any user interface paradigm, without Yahoo! branding or attribution requirements.
* BOSS Mashup Framework — We’re releasing a Python library and UI templates that allow developers to easily mashup BOSS search results with other public data sources
* Web, news and image search — At launch, developers will have access to web, news and image search and we’ll be adding more verticals soon.
* Unlimited queries — There are no rate limits on the number of queries per day.
USE FOR ITS PARTNERS & YAHOO:Its open up to infrastructure and technology to developers, entrepreneurs and companies because boss believes that being open is core to Yahoo!’s future success, opening their network, opening their own search experience via SearchMonkey, and now opening their search infrastructure via BOSS. It will lead to innovation both on Yahoo! and powered by Yahoo!. For BOSS, there’s a virtuous circle in which partners deliver innovative search experiences, and as they grow their audiences and usage we have more data that can be used to improve our own Yahoo!Second, we do see new revenue streams from BOSS. In the coming months, BOSS will be launching a monetization platform that will enable Yahoo! to expand its ad network and enable BOSS partners to jointly participate in the compelling economics of search.
ADVANTAGE FOR ITS USERS: BOSS will enable a range of fundamentally different search experiences. These new search products will provide valueto users along multiple dimensions, such as vertical specialization, new relevance indicators and ranking models, and innovative UI implementations.
FEW EXAMPLES OF WHATS POSSIBLE WITH BOSS:ME.DIUM-Medium is a start-up that’s built an innovative collaborative browsing product used BOSS to build a web-scale searchengine that leverages its real-time surfing data. By combining the depth of the Yahoo! Search index with its insight into where users are browsing, Medium can provide its users with a unique buzz-based search experience.
HAKIA-Its a semantic search start-up, which is using BOSS to access the Yahoo! Search index and dramatically increase the speed with which it can semantically analyze the web. With BOSS providing this important infrastructure, Hakia is ableto deliver a language search experience that isn’t available from any of the “big three” search providers or other semantic search engines.
DAYLIFE TO-GO-Its a new self-service, hosted publishing platform from Daylife. Anyone can use this platform to generate customizable pages and widgets. It uses the BOSS API platform to power its web search module.
CLUUZ-This is a next-generation search engine prototype, generates easier-to-understand search results through semantic cluster graphs, image extraction and tag clouds. The Cluuz analysis is performed in real-time on results returned from the BOSS API.
To learn more about BOSS and get started using the API, visit the Yahoo! Developer Network. BOSS is open to all. One can check out the documentation, get a BOSS app ID and start building the next generation of search!!
Webmaster tools Access provider pilot program,
Google has recently come up with a new option in webmaster tools where they enable hosting companies to integrate webmaster tools features into their hosting plans as well their servers. Google has recently read this new technology and it works great.
With the help of Google APIs webmaster tools can be directly integrated in web hosting control panel. For products like Cpanel its very easy to get something like running using webmaster tools hosting programm, Also hosting companies which uses Google webmaster tools will receive a badge which says Google webmaster access provider which will help web hosting providers an other reason to promote their business.
Google Webmaster Tools helps your customers understand site traffic and diagnose potential problems by providing insight into how Google crawls and indexes their site.
With the Google APIs, you can integrate Google Webmaster Tools into your customer’s control panel, so customers can create accounts and submit Sitemaps without leaving your service.
Reason for denial
1. Yahoo!’s existing business plus its recently signed commercial agreement with Google has superior financial value and less complexity and risk than the Microsoft/Icahn proposal.
2. The Microsoft/Icahn proposal would preclude a potential sale of all of Yahoo! for a full and fair price, including a control premium.
3. The major component of the overall value per share asserted by Microsoft/Icahn would be in Yahoo!’s remaining non-search businesses which would be overseen by Mr. Icahn’s slate of directors, which has virtually no working knowledge of Yahoo!’s businesses.
4. The Microsoft/Icahn proposal would require the immediate replacement of the current Board and removal of the top management team at Yahoo!. The Yahoo! Board believes these moves would destabilize Yahoo! for the up to the one year it would take to gain regulatory approval for this deal.”
“Yahoo! Board’s conclusion that the current proposal is not in the best interests of stockholders is based on a number of factors, including:
– The revenue guarantees suggested, which are conditional and subject to reduction, are well below the search revenue that the Company is expected to generate on its own and in association with its announced commercial agreement with Google. That agreement alone is estimated to generate $250 to $450 million of incremental cash flow for the first twelve months following implementation, while allowing Yahoo! to remain a principal in paid search;
– The success of the remaining Company is critically dependent on Microsoft’s ability to effectively monetize search;
– Microsoft/Icahn’s proposed Traffic Acquisition Costs rates are below market;
– The proposal calls for Yahoo! to sell its industry-leading algorithmic search business and its related strategic and valuable intellectual property portfolio for no incremental consideration; and
– Many of the components of the headline value that Mr. Icahn and Microsoft put forward, such as the spin-off of the Yahoo!’s Asian assets and the return of cash to stockholders, are steps that could be taken by Yahoo! on its own and the Board continues to evaluate these options.
Mr. Bostock concluded, “Microsoft and Mr. Icahn are trying to dismantle the Company and deliver our search business to Microsoft on terms that would be disadvantageous to Yahoo! stockholders. We are prepared to let our stockholders, not Microsoft and Carl Icahn, decide what is in their best interests and we look forward to the upcoming vote.””
Search Engine Optimization Blog Team,
Google has been very tough recently on sponsoring wordpress themes. I know at least one company who actively seeks business to place links on sponsored wordpress themes. I recommend to stay away from those shady tactics. Sponsoring wordpress themes and getting link from the footer is same as buying links there are lot of sites affected by this activity. If Google sees unbalanced links coming to commercial sites from wordpress themes. They will devalue it so there is no point in paying for it. Also there are situations where a site resulted in plus 60 or 950 penalty after sponsoring wordpress themes.
So is it worth to sponsor theme pay for it and finally get banned? I recommend instead of using your resources on tactics like that find innovative ways to make people link to your site. This is 10 times more benefit able than sponsoring themes.
If you develop a word press them you have all the rights to get the necessary credit for it. But if you are using it for commercial gains and manipulate search engine rankings then you should be ready to face the consequences. I recommend stay away from ideas that are hurting search engines badly. Search engines do have a tolerance level but if 1000s of sponsored links are damaging the reputation of results then they will act against it.
Before it was not the case. We just see a bar estimating the competition and search volume for a particular phrase now we see real numbers. We can estimate traffic for a particular phrase for past month as well as average all time.
I am sure all paid keyword tools will disappear now since google gives their own authoritative data and all other data are just a waste of time now.
Google recently conducted the Google trifecta seminar which was successful. First time webmaster tools, Website optimizer and Google analytics came together for a free online seminar. It was a grand success. Event is currently available as an archive. Enjoy it here
Andy of webmasterworld made an interesting post on how punctuation in keywords affects search results and search engine rankings
Read the post
“Various punctuation characters have a noticeable impact on search results – mostly from a searcher perspective. As a webmaster, you may find that your users include punctuation in some keywords, and so it can be of use to know what the effect on the results they see is. And besides, knowing how to search Google is one step towards understanding how Google works. This is a spot check of the current handling of punctuation by Google.
Underscores are treated as a letter of the alphabet, which is why you can search for an underscore directly. Use underscores in content if your visitors include an underscore when searching (e.g. if you had a programming site).
Ampersands or ‘and symbols’ have fairly unique handling. They’re both indexed and also treated as the equivalent of word “and”. If there are no spaces separating the symbol and the adjacent letters, the search results are an approximate equivalent of combining results for [“key and word”] and [“key & word”] (note the phrase matching). Use ampersands in copy as is natural for your target audience.
Explicit search operators
Many punctuation characters are explicit search operators, with a documented effect on results. Search operators are not indexed (or at least, they can’t be searched for) and so are usually treated as word separators when found within website copy:
An (unbroken) pipe character is the equivalent of boolean OR: a search for [key OR word]. It can be a handy shortcut when conducting complex queries.
A double quote triggers an exact or phrase search for the proceeding words (whether you include a closing double quote or not). So in this instance, it’s the equivalent of a search for [key word] since a single word can’t be a phrase. [“key word] is the same as searching for [“key word”].
An asterisk is a wildcard search for zero or more words: [key … word]. Putting numbers on both sides will trigger the calculator. Occasionally, Google delivers (strange!) results if you search for an asterisk directly.
A tilde triggers Google’s related word operator – in this instance, a search for both ‘key’ and ‘word’, as well as other words related to ‘word’ – like ‘Microsoft’, ‘dictionary’ and others.
Search operator oddities
A hyphen (as is probably consistent with language use) returns a mix of results for the words both used separately, and joined together – somewhere between [key word] and [keyword]. It’s the preferred word separator within website URLs, since other punctuation characters that are treated as a word-separator have specific functions within a URL.
A few punctuation characters have a strange impact on results – returning far fewer results than for either separated or concatenated words. They are neither known search operators, or indexed characters. These are . / \ @ = :
As far as I’m, aware, all other punctuation characters are treated as simply a space or word separator.
So, do I have too much time on my hands? Probably. But why not confuse whoever looks at Google’s search logs by trying a few punctuation searches yourself?
Do you know any punctuation with an effect on results not discussed here, or more about the effect on results of the punctuation above? “
Following up on Viacom lawsuit where Google might loose their internet freedom , now the judge has ruled saying Google has to handle all username and IP addresses for Youtube account holders. This is an horrible situation for internet freedom.
“Google will have to turn over every record of every video watched by YouTube users, including users’ names and IP addresses, to Viacom, which is suing Google for allowing clips of its copyright videos to appear on YouTube, a judge ruled Wednesday.
Although Google argued that turning over the data would invade its users’ privacy, the judge’s ruling (.pdf) described that argument as “speculative” and ordered Google to turn over the logs on a set of four tera-byte hard drives.
The order also requires Google to turn over copies of all videos that it has taken down for any reason.
Viacom also requested YouTube’s source code, the code for identifying repeat copyright infringement uploads, copies of all videos marked private, and Google’s advertising database schema.
Those requests were denied in whole, except that Google will have to turn over data about how often each private video has been watched and by how many persons. “
I already said if losing this lawsuit will lead to various other lawsuits which will totally affect internet freedom and some point internet will be a whole regulated place than what it is now. I hope Google comes out well with this lawsuit.
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