search engines

How Long Will GMail Remain Without Safari Support?

As of now, GMail lacks native support for the Safari browser, leaving users of Apple’s web browser without a seamless experience. While GMail is optimized for various browsers, including Google Chrome and Mozilla Firefox, Safari users have faced limitations in accessing certain features.

 

The absence of dedicated support for Safari prompts questions about the future and whether Google will extend compatibility to cater to Safari users. As technology and web standards evolve, there is a possibility that Google will address this gap and enhance GMail compatibility with Safari, aligning with the diverse preferences of internet users.

 

Google, known for its commitment to accessibility and user experience, may prioritize expanding browser support to include Safari in its ongoing efforts to make GMail accessible across different platforms. The dynamic nature of the tech industry suggests that solutions and updates are continually in progress, and users may witness improvements in Safari compatibility for GMail in the foreseeable future.

 

As the web landscape evolves and user preferences diversify, enhancing cross-browser compatibility remains a strategic consideration for major platforms like GMail. Users can anticipate updates or adjustments to ensure a more inclusive experience across a range of browsers, potentially addressing the current lack of dedicated Safari support in GMail.

Nielsen’s Latest Top Ten in Usability

Nielsen’s Latest Top Ten in Usability provides valuable insights into the current trends and benchmarks in user experience. This list, curated by usability expert Jakob Nielsen, reflects the evolving landscape of usability in digital interfaces. The rankings likely encompass factors such as website navigation, accessibility, responsiveness, and overall user satisfaction.

 

 

Usability is a critical aspect of web design, influencing user engagement and success in achieving specific goals. Nielsen’s expertise in this field ensures that the Top Ten highlights platforms that excel in creating intuitive, user-friendly experiences. It’s essential for businesses and developers to stay informed about these rankings, as they offer a snapshot of best practices and emerging standards in usability.

 

 

Staying abreast of Nielsen’s Latest Top Ten in Usability is not only beneficial for professionals in the web development and design industries but also for users who increasingly rely on digital platforms for various tasks. As technology evolves, the usability of digital interfaces plays a pivotal role in enhancing user experiences and shaping the future of user-centric design.

Simultaneously Search Bing and Google Using Microsoft Edge

Microsoft Edge now allows users to conveniently search Bing and Google simultaneously.

 

This feature simplifies the comparison of search results from both search engines within the same browser, streamlining the search process and providing users with a more comprehensive view.

 

The convenience of dual search functionality enhances the overall user experience, making it easier to gather information efficiently.

Google “Simple Search” – New Search Refinement Option?

 

Google is possibly experimenting with a “Simple Search” feature aimed at simplifying search results for users seeking a more straightforward experience. The “Simple Search” +Topics refinement button, visible atop both mobile and desktop results, when activated, reconfigures the results to present a more streamlined and user-friendly set of information.

 

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Google Fast Pickup Or Delivery Search Box

Google is currently experimenting with a new feature that highlights products within its index available for swift pickup or expedited delivery. Leveraging its knowledge of estimated delivery or pickup times, Google is consolidating these swiftly accessible items into a dedicated search box for user convenience.

This feature showcases products in their index with estimated delivery or pickup times, enhancing user convenience for quick and efficient online shopping experiences.

Brian noted his first encounter with Google’s “Fast pickup or delivery” carousel in Google search, observing its reliance on product data from Google Merchant Center and Structured Data. He emphasized the growing importance of excellent service. Ensure your structured data is populated or included in your Merchant Center data feed to have Google showcase your products in this and other specialized search features.

 

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Google Ads Photo Guidelines Now Faster Reviews & More Creative

Google Local Service Ads play a vital role in connecting businesses with local customers. Recent updates to the platform’s photo guidelines have brought about improvements that impact reviews, creativity, and overall efficiency. This essay aims to explore these updates and their implications for businesses, customers, and the local service ecosystem.

Google Local Service Ads: A Brief Overview

1. Connecting Local Businesses: Google Local Service Ads enable local businesses to reach potential customers through targeted ads displayed in search results.

2. Service Verification: Google verifies businesses to ensure they provide high-quality services and meet customer expectations.

Recent Photo Guideline Updates

1. Enhancing Visual Content: The updates aim to improve the visual representation of businesses’ services, fostering better communication with potential customers.

2. Faster Reviews: These updates also expedite the review process by encouraging businesses to upload relevant photos that showcase their services.

Implications for Businesses

1. Improved Credibility: High-quality photos increase the credibility of businesses, allowing customers to visualize the offered services and facilities.

2. Customer Engagement: Engaging photos provide potential customers with a glimpse of what to expect, enticing them to choose a particular business.

3. Enhanced Conversion: Eye-catching visuals can lead to higher click-through rates, driving more conversions for businesses.

Benefits for Customers

1. Informed Decisions: High-quality images help customers make informed decisions about the services they are seeking.

2. Visual Transparency: Visual representations of businesses’ offerings promote transparency and help customers avoid surprises.

3. Streamlined Selection: With a clearer understanding of services, customers can quickly narrow down their choices.

Promoting Creativity and Uniqueness

1. Showcasing Uniqueness: Businesses can use images to highlight their unique selling points and stand out from the competition.

2. Enhancing Brand Identity: Creative visuals contribute to building a strong brand identity, which resonates with customers.

Accelerated Review Process

1. Quick Visual Feedback: With relevant photos, customers can quickly assess a business’s suitability, expediting the decision-making process.

2. Review Authenticity: Authentic photos enhance the reliability of reviews, as customers can visualize the experiences of others.

Best Practices for Businesses

1. High-Quality Images: Clear and high-resolution photos offer the best representation of services.

2. Variety: Businesses should include a variety of images that capture different aspects of their services.

3. Relevance: Photos should accurately depict the business’s offerings and facilities.

The recent updates to Google Local Service Ads’ photo guidelines mark a significant step forward in enhancing the user experience for both businesses and customers. These updates not only improve the efficiency of the review process but also allow businesses to showcase their offerings more creatively and authentically. Through the power of visuals, local businesses can engage customers, build trust, and drive conversions. As the digital landscape continues to evolve, these updates stand as a testament to Google’s commitment to fostering meaningful connections between local businesses and their customers.

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Top SEO predictions 2020

With more and more new web pages are popping up every day, the online world is much more competitive than ever before. So, if you are a business owner looking for ways to get ahead in online competition, you need to tackle search engine optimization in a new innovative way. Read on the article to know more about the top SEO predictions for 2020.
SEO-PREDICTIONS
Authority matters – One of the huge ranking factors is domain authority and it continues to be same in 2020 too. The only thing changed is, how you earn it. In order to build the website’s authority, links are much more used and gathering backlinks is the name of the game. If you are getting more backlinks, your domain authority will be high. Also, to dominate search engine results page rankings, create incredibly great content for your website and build up your brand effectively. Once you focus more on creative and reliable content within your business, you can excellently demonstrate your authoritativeness and reliability. Try to clean up your page by removing poor content, broken links and some other technical faults if present. This is what big sites often do and this is how they earn higher rankings in major SERPs. Always be transparent about who you are and what you are doing exactly. Then, build your credibility by getting quality backlinks from numerous higher ranking pages eventually build your domain authority.

Voice search is going to be a big hit – This concept is nothing new, but the advancements in Google voice search certainly would add more excitement to your search and give you a happy browsing experience. The changing search trends have shown that Google voice search is a real thing finally. It is said that every single adult performs a voice search once or twice in a day. Actually the adoption rate of this feature is quite slower than predicted, but it has impacted our search options and it is predicted to be a huge hit in 2020.

Content is always king – Experts have been saying that content is the ultimate king for a long time now. If you place quality content on your website, you can attract more visitors and drive in more traffic to your website eventually. If you give your clients what exactly they want through quality content, they will offer you with higher sales and better profits. Always create value adding content and place it on your webpage to entice more visitors. Content was the king, is the king and will always be the king.

Fake reviews will be flagged as inappropriate – Prospective customers tend to read the review fist before going for a purchase. Many business owners are writing fake reviews to build their credibility. Since these reviews hold the power to elevate and destroy the business, major search engines are striving hard to prevent businesses from unreliable people and still looking for better ways to get rid of fake reviews.

Responsive pages will be rewarded more – With the availability of many free and cheap page builders, lots and lots of websites are being made every day. This is actually a challenging thing to Google, since it has to effectively process, assess and rank these sites. But these things apart, only unique pages will be indexed by Google. If the site has responsive pages with lean code and organized content, it will be rewarded high by Google. Having a strong online presence will earn you more visitors and keep your customers coming back to your over and time again. It also helps build credibility and constructive brand recognition.

Irrespective of the many changes made in search engine algorithms, factors like quality content, optimized content, device responsiveness and structured page remain indispensable elements in online success. Most importantly, try to make your website in compliance with Google guidelines and white hat strategies to earn lucrative long term results. As an SEO expert, you need to think outside the box and apply more effective ways to your SEO strategy 2020 and be at high point all the time. Since SEO is an intricate field, you need to stay abreast of the most recent developments in order to make certain that you are on the right track to achieve finest results. In the year 2020, Google is focusing more on websites that are filled up with quality and reliable content. So, change your SEO strategy in 2020, create rich feature snippets and you will be all set for success. In order to make your business thrive online, it is extremely important to partner with an SEO agency that helps you in your internet marketing campaign. A right SEO company will contribute more to your bottom line and help improve your online presence.

Crucial Social Media Marketing Trends Updates for 2016!

To promote your brand on the social media, it is important to stay tuned to the market trends. So, read on which social media trends are going to rule in 2016!

 

Social media has all set to gain the potential clients for the businesses in the upcoming 2016. With the growing technology reach and increasing audiences, SMM strategies will remain in the limelight for showcasing products and services in a unique way. A research conducted by Mashable in the year 2014, shows that more than 81% of businesses ranging from startup to medium enterprises are making the full use of social media to promote their brand online. About 94% of these companies have invested in the aggressive marketing campaign. As per the forecast, the social media users are expected to reach a huge figure of 2.16 billion by 2016, in comparison to the existing 1.93 billion users in 2015, which is significantly a big leap.

 

Social-media-marketing-2016-trend-updates

 

However, there would be some social media marketing approaches that will no longer be effective in the upcoming year. The new social media trends have already replaced the way businesses used to approach their potential markets online. So, before you get befuddle which SMM strategy is going to work, here are some vital social media marketing trends to keep you in the loop.

 

1. Social Media Will Be Your New Google In 2016!

 

Though Google will still stay in trends for searching things online but it will be the social media that is going to influence the buyers’ decisions. So, the businesses will need to market themselves beyond the SEO and organic searches. The brands will need to keep their eagle eyes on social media users who look for product reviews on the Facebook, Instagram and others!

 

Are you aware that more than 88% of consumers are heavily influenced by the reviews? The comments they read online, directly impact their purchasing behaviours! This is what is going to be in trend in the upcoming 2016. Ranking on Google will help but more helpful will be ranking your social media business page having reviews. Stay alert!

 

2. Buy Buttons Are Set To Rule the Social Media In 2016!

 

With the addition of Buy Buttons on the Facebook and Pinterest, there has come a revolution in the social media marketing trends. Due to the ease of new “buy” features, it would be easier for the users to purchase a product without leaving the platform. This means a lot to the marketers as well. They can sponsor the AD and whenever a consumer finds it online, he can make a purchase with just a click. In other words, selling has been made easier with the new SMM strategies in 2016. Instagram is also following this trend and more industry social media leaders are expected to focus on this growing trend in the upcoming year.

 

3. Facebook’s Digital Assistant is ready To Shake the Market in 2016!

 

In the last August, Facebook has introduced a new social media functionality. It is the Facebook Messenger’s digital assistant which is much alike to the Siri in iPhones. It will help you in performing your requests like ordering your favourite pizza! Although it lacks a little bit in competition with Siri, still it will be a good option for the businesses who want to be listed with the Facebook products as a suggested answer to queries. This new kind of social media trend is expected to catch many eyeballs this 2016.

 

Conclusion

Social media is expected to grow at a bigger rate in 2016.

 

Accordingly, social media marketing trends will support the change with some out-of-box but customer-friendly approaches! As the social media giants like Facebook, Instagram have all set up for a big fight, you must stay well prepared with the social media trends mentioned here and 2016 will be victorious for your brand!

 

Why worry for your brands online visibility when a digital marketing leader, Search Engine Genie, is here for your help! With extensive experience of Internet marketing, only we know how to rise from the market’s fluctuations! Talk to our expert today for staying on the top of the digital world!

SEO beginner PPT from Educational institutions:

Here are some interesting SEO beginners PPTs from top universities. Today many universities are teaching SEO as part of their curriculum. If you are a beginner in SEO or a SEO service provider this set of SEO PPTs will be very useful for you. All SEO power point presentations are provided for education purpose only.

301 redirect search engine friendly redirect

I am describing here how to setup 301 redirect in various servers. We have posted various helpful articles and tools on our site. We keep getting requests from people for an article on making redirects search engine friendly. When you are moving one page to other or moving site from http to https or fighting canonical issues 301 redirect is the way to go.

301 redirect search engine

301 redirect setup is not same for different servers. Each server works in a different way. For IIS servers you need to make changes directly on the server. Mostly you need dedicated server or remote server access. But for other servers it can be done just through FTP. Here are some sample coding for important servers.

If you are moving pages it is important to keep your rankings intact. Remember search engines rank pages not websites. You need to make sure none of the pages have 2 versions because it will create duplicate issue. Learning about search engine friendly redirects is the way to go.

Apache Server

Doing redirect in php files is a simple way to do on an apache server if you want to redirect only one page to an other page.

Here is a sample how to redirect in PHP
<?
Header( “HTTP/1.1 301 Moved Permanently” );
Header( “Location: http://www.example.com” );
?>

Adding redirect in .htaccess is another efficient way to redirect in an Apache server. .htaccess is an efficient file used for both server access and SEO purposes. Most of URL rewriting , URL redirects can be done in .htaccess file.

htaccess redirect

There are many types of redirects you can do using htaccess

To redirect from one domain to another domain. There are various reasons you want to redirect from one domain to another domain. You want to move your site to a new domain name, you want to just replace existing domain name for other purpose but use new domain as main site. Like that there might be many uses to redirect from one domain to another domain name. You can do that in .htaccess file. .htaccess is a server file so handle with care. If you don’t know how to handle it leave it to an expert. You can create a htaccess file with your notepad. Just past this below code in notepage and save it as .htaccess.

Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*)
http://www.yournewdomain.com/$1 [R=301,L]

Just replace yournewdomain.com with the URL you want to redirect.

Search engines like Google used to have problems figuring out the difference between www and non-www versions of a site. John Muller even suggested verifying both versions in webmaster tools to see data. This shows Google is still struggling with www and non-www version of a site. We have an option in webmaster tools to select which version we want to use. We can select either of the 2 versions. But to avoid confusion and play safe you can just 301 redirect from one version to the other. This way Google will not have problem identifying the right version to use.

Just include the below code in your .htaccess file to redirect all requests to example.com to be redirected to www.example.com

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^example.com [nc]
rewriterule ^(.*)$ http://www.example.com/$1 [r=301,nc]

Just change example.com in the above code to your own site URL. That’s boom you are done fixing www and non www versions.

Remember .htaccess works only on Apache servers. Just because PHP can run in IIS and other servers htaccess will work. htaccess doesn’t have anything to do with PHP. It is an apache server file.

Windows Server.

Redirect using ASP pages. Sample like PHP pages you can redirect from one page to another page in IIS server using this simple ASP code. Just include this code in the top part of your ASP page.

<%@ Language=VBScript %>
<% Response.Status=”301 Moved Permanently”
Response.AddHeader “Location”,”http://www.example.com/” %>

ASP .NET Redirect
<script runat=”server”>
private void Page_Load(object sender,System.EventArgs e)
{
Response.Status = “301 Moved Permanently”;
Response.AddHeader
(“Location”,”http://www.example.com”);}
</script>

PERL

Below code will help you redirect in a perl server code. Copy the below code and replace example.com with your own code.

CGI PERL Redirect
$q = new CGI;
print $q->redirect(“http://www.example.com/”);

Simple 301 redirect on Ruby on Rails

def old_action
headers[“Status”] = “301 Moved Permanently”
redirect_to “http://www.example.com/”
end

JSP server

Java Server Pages an important serve side code used in Java enabled servers. Many sites use Java as their backend platform and they will need a SEO friendly redirect if they are moving one page from the other. Copy the below code to your server and it should work best for your SEO purpose.

JSP (Java) Redirect
<%
response.setStatus(301);
response.setHeader( “Location”,”http://www.example.com/” );
response.setHeader( “Connection”,”close” );
%>

IIS server

Setting up redirect in IIS is the most difficult part. When I first started doing SEO I always found it difficult to setup redirect in IIS. We use to buy a simple software called ISAPI redirect. But things have changed now. It is much easier to setup 301 redirect on server side. If you have access to a dedicated server through remote server access you can do the following edit. It is simple and you don’t need any programming skills to do it. Just loggin to your remote server.

  1. Go to Internet Services Manager and right click on the folder you want to setup a redirect.
  2. Select the radio titled “a redirection to a URL”.
  3. Enter the redirection page
  4. Check “The exact url entered above” and the “A permanent redirection for this resource”
  5. Click on ‘Apply’

Cold Fusion Server

There are couple of methods you can use to setup cold fusion redirect.

First method is to use

CFlocation. You can use both cflocation and cfheader.

Just add this below code on the page you want to redirect. Replace newpage.cfm to your own page name or page.

<cflocation url=”newpage.cfm” statuscode=”301″ addtoken=”false”>

Using CFheader just use this below code.
<cfheader statuscode=”301″ statustext=”Moved permanently”>
<cfheader name=”Location” value=”http://www.example.com/newpage.cfm”>

Redirect from http to https on an Apache server

With Google’s new algorithm tweak which helps https sites, there is rush to setup https and redirect http pages to https. I will write a seperate article on this. For now here is a simple example how to redirect on an Apache server.

Apache recommends using RedirectSSL as the preferred method. But to use that method we need to have direct access. For shared hosting it is not possible to gain direct access. So I recommend using .htaccess redirect.

To redirect your whole site to https use this code. This code will redirect which ever page being opened to be redirected to the https version of it. For example www.example.com will redirect to https://www.example.com

RewriteEngine On
RewriteCond %{HTTPS} !=on
RewriteRule ^/?(.*) https://%{SERVER_NAME}/$1 [R,L]

This code can be used to redirect a specific page or directory.

RewriteEngine On
RewriteCond %{HTTPS} !=on
RewriteRule ^/?secure/(.*) https://%{SERVER_NAME}/secure/$1 [R,L]

If you have questions email me at webpromotions@gmail.com I am more than willing to help if I have enough time in my hands.

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