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Death of Google updates and all the fun around it

Google updates are dead-Death of Google updates and all the fun around it.

I have been with Google and other search engines for the past 15 years. Over the years I enjoyed seeing all the updates Google makes to their algorithm. Whether it is PageRank update or core algorithm update, the buzz Google creates in webmaster and SEO community is huge. Starting with the big Florida update in 2013 to a number of Panda and Penguin updates Google has always kept SEO community on the edge of their seat.

Initially Google updates were called Google dances.

Few noticeable updates

Boston update

Google Boston Update

Google Boston Update

Cassandra Update

Google Cassandra Update

Google Cassandra Update

Dominic Update

Google Gominic Update

Google Gominic Update

Esmeralda Update

Google Esmeralda Update

Google Esmeralda Update

Fritz update

Google Fritz Update

Google Fritz Update

Florida Update ( Biggest update in early 2000s.)

Google Florida Update

Google Florida Update

Austin Update

Google Austin Update

Google Austin Update

Brandy Update

Google Brandy Update

Google Brandy Update

Big Daddy update

Google Big Daddy Update

Google Big Daddy Update

Dewey Update

Google Dewey Update

Google Dewey Update

Caffeine Update

Google Caffeine Update

Google Caffeine Update

Hummingbird Google update

Google Hummingbird Update

Google Hummingbird Update

Payday Update

Google Payday Update

Google Payday Update

Panda Update

Then came the big killer of onpage SEO spam! Panda update. This is the most important update Google ever made targeting onpage SEO spam. Panda update was followed by many versions of Panda with lot more tweaking

Google Panda Update

Google Panda Update

Penguin Update

Then came the link killer update ( Penguin ). This literally took many SEO companies out of Business. Till this update everyone had a feeling that Google will not penalize sites for backlinks which the site owner do not have full control over. But Google did not care they went ahead with this major link killer. Sites scrambled to remove every artificial links that links to their site. Then guess what some companies started throwing huge number of spam links to their competitor sites. This sometimes resulted in negative SEO and made some sites tank in rankings even without them doing anything wrong with their backlinks. Google immediately fixed this and made sure competitors don’t hurt other sites by throwing spam links.

Google Penguin Update

Google Penguin Update

After Panda and Penguin there were minor updates like Anti-piracy update, Fred update etc but nothing significant. The age of updates are gone we had more than a decade of fun which no future SEO will have. Now search engines especially Google has become boring. No PageRank update, no Google algorithm update, no Google PR person like Matt Cutts scaring webmasters / SEOs. Now we have Gary Illyes, John Muller helping people with their webmaster and SEO questions. But no one can be like Matt cutts AKA Google Guy.

There are still some blogs and forums trying to create buzz to bring visitors to their site posting about Google updates. Fact is there are no more major or noticeable updates in Google. Google search algorithm has become more real time, all updates are real time updates. For example Penguin and Panda refreshes are integrated into Google algorithm. They can happen every day or every week which rarely people will notice. It has become harder and harder to predict Google. With so many updates and refreshes it is no more feasible to try decoding Google search algorithm.

Stop following blogs that still cry wolf, wolf when there is actually nothing. I have seen some very experienced SEO guys shouting update! update ! when there is actually nothing. They do it just for the sake of gaining traffic. In fact that traffic is from guys who have little knowledge of real SEO or how Google really works.

Age of noticeable updates are gone, major updates are dead. Stop concentrating on updates. Do your homework, good websites deserve top positions. Stop trying to rank undervalued sites. Let the quality sites be on top. I have stopped serious SEO 3 years back and do only for very selective clients. I always recommend them to build great websites rather than cookie cutter sites. I have rejected numerous SEO projects just because they don’t fall under my ethics.

Google Algorithm Updates

Google Algorithm Updates

Friday, July 7th, 2017 Uncategorized No Comments

Disavow vs disavow Naaa.

Disavow links was a hot topic when penguin update was launched. Everyone started scrambling to disavow their suspicious / artificial / spammy links. This was the trend for the past 1 year. But things changed significantly in the recent months especially after penguin update became real time. Google says they are now ignoring backlinks and no more penalizing a site based on backlinks. This is true and we have seen this in our client sites. So the question now is to disavow links or not to disavow links. We say don’t disavow if you did not do anything artificial to build links. Disavow linking disrupts the natural web. Same way we recommend not to have sitemap we also say not to disavow links. Let Google decide which links are suitable for a website.

Disavow Vs Don’t disavow

Thursday, December 29th, 2016 Uncategorized No Comments

2017 SEO predictions – SEO prediction for 2017

  1. No more major updates from Google. There will be no more big updates from Google like it used to be. Penguin has already become obsolete or real time. Panda is continuous. So 2017 will be the end of the famous Google dances which started with the 2003 Florida update.
  2. Mobile SEO will overtake desktop. With the expected release of Mobile only index and desktop search index secondary, mobile SEO will be on top of Desktop. This is a revolutionary change since Mobile phones have always been considered as an handy tool not as a professional tool.
  3. AMP ( Accelerated mobile pages ) will be dominant. Mobile page rendering will be faster than ever with people mobile from regular hosted pages to AMP and CDNs.
  4. Voice search will become a necessity than an additional feature. Being an active user of iPhones i never used Voice feature to search. But with the constant innovation and excellent updates to voice recognition 2017 will see people moving into voice based searches.
  5. SEO for Mobile Apps will be common. With more and more ecommerce websites moving into Apps. SEO for Apps will become a common feature.
  6. Google to lose market share to more innovative and simple search engines.
  7. Paid sites like Moz, Ahrefs, SEMRUSH will go down with Google pulling the plug on excessive automated queries from rank tracking software.
  8. SEO will become pre 2003 standards
  9. SEO will become more important than ever. With the lack of Google updates there will be no more big rank changes which will work in favor of SEO companies.
  10. Long quality content pages will be dominant compared to cookie cutter small pages.
  11. Bigger brands will start focusing more on SEO. It is easier for bigger brands to dominate because they have great site. Most of the big brands already rank well but with some tweaking they can dominate a lot of competitive keywords. I am sure 2017 will bring almost all major brands on top.
  12. Structured markups will become more important than ever. It will revolutionize how search engines rank your site. Users will get additional data in search results before they click the link to your site.
  13. SEO spammers will move on top other jobs. It has already happened now most of the SEO spammers have moved on to other jobs since the panda update. Now that Google is becoming more intelligent with algorithms like rank brain, real time Panda, penguin etc it will be almost impossible to spam a site to the top of Google. This will make the SEO spam industry disappear.
  14. Analytics will play a major role in 2017. With Google’s active promotion of Google analytics and the importance of user behavior, 2017 will see people leaning more towards traffic analytics software to understand user behavior. User behavior online software like Google analytics will play a vital role.
  15. Organic search results will be ignored more by search engines to protect their own Business interests. I don’t have to explain more about this we see this all the time. Just compare how the search results look to the search results before 7 to 8 years. It is hard to find organic results now for competitive keywords, especially first page organic is buried deep down the page.
Thursday, November 3rd, 2016 Uncategorized No Comments

SEO Funny Cartoon Comics -latest trends of 2016

Search Engine Optimization (SEO) is arguably the most cost-effective digital marketing technique, but also the most challenging to get right.

seo

Digital Marketing

The First very Organic Result on the First Search Engine Result Page sees about 32.5%of Overall Search Traffic in terms of clicks. The Second domain sees 17.6% while the 7th only sees 3.5%

google

Google-page2

Google PageRank (Google PR) is one of the methods Google uses to determine a page’s relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 – 10. Google Page rank is based on back links

seo

Google Rankings

Web Search Engines and some other sites use Web crawling or spidering software to update their Web Content or indices of others sites’ web content. Web crawlers can copy all the pages they visit for later processing by a search engine which indexes the downloaded pages so the users can search much more efficiently.

seo

Search engine

A website is a collection of related webpages, including multimedia content, typically identified with a common domain name and published on at least one webserver.

seo websites

Websites

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page.

keywords

Seo-Keyword

Google is used for search of information about (someone or something) on the Internet using the search engine Google.

Seo comics

Google

 

 

 

 

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SEO prediction 2016 -How Far Will SEO Go This Year?

Description: With so many shifts in SEO industry in 2016, do you have any idea where SEO will go this 2016? Read on to stay on track to the latest SEO trends in 2016!

The year 2015 was relatively quiet in the world of SEO. Though internet marketers had experienced consistent updates in the algorithm, frequent changes in snippets and ever-changing metrics to compete with, but this is something SEO professionals have been used to.

However, there has been a lot of talk in the first quarter of this year that was revolving around the ad blocking and leveraging social media. But, this is sure that 2016 will be a very thrilling year for SEO. Based on our own experience in SEO and market growth, Search Engine Genie has brought to you a couple of major shifts in SEO industry that are likely to occur in 2016.

  1. Diversification Of Search Boxes:

diversification-s Since brands have gained more insight into the rankings, they are exploring to get visibility on various search boxes other than the Google.  It clearly depicts that Google will be facing tough competition as businesses have started asking rankings on the Amazon, YouTube and various other platforms. Clients have started focusing on their visibility on WebMD, Netflix, Wal-Mart and Newegg which has initiated a fierce SEO competition among technology giants.

  1. The Rise Of Social Search:

rise-of-social-searchAs social media is gaining its muscles among the online users, it is leaving a strong impact and a shift in their search behaviors. Probably, this is the reason that the Facebook is working to improve its internal search. The FB is investing heavily in offering user-friendly search functionalities. So, this has set many new engagements in the SEO world. It will also offer a good opportunity to gain visibility in social search platforms to those brands who have failed to gain visibility on Google due to the recent Google algorithm updates.

  1. The Era of App Indexing Has Begun:

era-of-appTill now, what you have been doing was limited to web only, but 2016 will be the year of app indexing. Since the brands have experienced an increase in their online traffic with the use of mobile apps, 2016 will be all about mobile SEO focusing on apps. Do you know people are directly using services from the apps without using organic search as they come handy? This is the reason Google is building its plans to show results using app indexing.

In other words, there is no guarantee that your users will find your content in the same traditional way as they used to get before. But, if you invest in building an app for your business, then together with the app indexing, you will be greatly ensured to reach your audience. So, 2016 has brought up a serious shift in SEO engagements with the fresh concept of app indexing.

Conclusion:

In 2016, the SEO would be on an amazing journey that would discover new approaches to gaining online visibility. However, the shifts that have been discussed here will soon prove to be true as these have been brought to your knowledge after an in-depth study of SEO market.  In this fierce battle of getting rankings, you would need a good ally who has competitive knowledge of the shifting trends in the Internet Market. Invest in the one today and unfold your success this 2016. Give Search Engine a chance to add more stars to your online identity.

Wednesday, June 1st, 2016 Uncategorized No Comments

Google – Apple – Microsoft on Technology war

Google’s Sundar Pichai , Apple’s Tim Cook and Microsoft’s Satya Nadella face off in technology war.

Tim Cook Satya Nadella Sundar Pichar

Google’s , Apple’s and Microsoft’s CEO’s face-off in technology war

Thursday, April 7th, 2016 Uncategorized No Comments

2015 no penguin update

Google has officially announced there won’t be any penguin update for the year 2015. It has been a long wait.

 

penguin update 2016

Saturday, December 26th, 2015 Uncategorized No Comments

SEO beginner PPT from Educational institutions:

Here are some interesting SEO beginners PPTs from top universities. Today many universities are teaching SEO as part of their curriculum. If you are a beginner in SEO or a SEO service provider this set of SEO PPTs will be very useful for you. All SEO power point presentations are provided for education purpose only.

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